When hosts livestream in the local language, it can quickly create resonance, bridge distances, and enhance a sense of closeness, encouraging viewers to stay longer. The use of the local language during livestreams includes, but is not limited to, the following:

• Hosts should spend most of the livestream speaking in the local language or dialect that the target audience commonly uses and can understand.
• The key to livestreaming in the local language is to be relatable, natural, and sincere. By choosing the local language that your target audience frequently uses and engaging deeply with it, hosts can quickly build rapport, gain trust, and make viewers more willing to stay and confidently make purchases.

When hosts appear on camera and dress appropriately, they can quickly create a “reliable” first impression, conveying professionalism while building closeness, which increases audience receptiveness during product promotions. Improvements and points to try for this type of livestream include, but are not limited to, the following:
Improvements:

• Must appear on camera: Hosts should be clearly visible on screen throughout the livestream.
• Appropriate attire and grooming: Clothing should not be overly revealing or sloppy; grooming should be neat, such as tidy hair and a clean, fresh overall appearance to maintain a good image.

Points to try:

• Dress appropriately for the livestream category.
• Maintain clean grooming to appear professional yet approachable, aligned with local aesthetics.

Common pitfalls to avoid:

• Clarity on camera: Avoid covering the face with hands or props for long periods, and do not let the camera capture only partial views—ensure viewers can clearly see the host’s face to build trust.
• Avoid prolonged absence from the camera: Do not leave the frame for extended periods.

The core of appearing on camera with appropriate attire is “clean + category-appropriate.” Being visible makes the host feel real, and dressing/grooming according to the livestream category quickly builds trust. This approachable professionalism encourages viewers to stay longer and confidently make purchases, making it a highly cost-effective technique to attract followers.

When hosts show genuine enthusiasm for both the product and the audience, they can instantly energize the livestream, making viewers not only stay longer but also be more receptive to the products. Improvements and recommended actions for this type of livestream include, but are not limited to:
Improvements:

• Bring energy through expression: Use smiles, varied tones, and lively gestures like waving or heart signs to convey love for the product and excitement in interacting with the audience.
• Convey confidence and positivity: Speak with certainty when presenting products, and engage proactively with viewers to demonstrate sincerity and professionalism.
• Maintain continuous interaction: Avoid long pauses—do not go over 30 seconds without speaking or engaging (e.g., looking down to handle products or staying still on camera), as this can dampen audience enthusiasm.

The key to enthusiastic interaction is “genuine love for the product + willingness to share.” Smile more, vary your tone, respond to comments actively, and keep interactions flowing without breaks longer than 30 seconds. This way, viewers are naturally carried by your energy, turning from “bystanders” into “buyers.”

When hosts actively guide audience interaction, viewers feel “seen” and valued, which enhances engagement. This not only makes the livestream atmosphere livelier but also increases viewer retention and purchase intent. Improvements and recommended actions for this type of livestream include, but are not limited to:
Improvement points: Hosts don’t need to do everything at once—choose methods that fit their style:

• Initiate conversation to build rapport: Frequently greet viewers, mention their nicknames, thank fans for questions, and respond verbally or in the comments section.
• Encourage participation and energize the room: Prompt topics like “Which color do you prefer, black or white?” or “If you’ve tried this, share your thoughts in the comments.” Hosts can also use polls to guide interaction.
• Respond attentively to questions and comments: Address viewers’ inquiries sincerely, either by answering aloud during the livestream or typing responses in the comments.

Points to try: Keep interactions lively—either respond to viewers’ needs or proactively introduce topics. The approach should be natural, fitting local communication habits, rather than forced.
The core of guiding interaction is “see your audience, respond to your audience.” Saying a nickname, answering a question, or throwing out a small topic makes viewers feel the host is talking directly to them. This grounded, approachable interaction is highly effective in turning casual viewers into engaged buyers.

When hosts use strong calls-to-action (CTA), they can guide viewers to make purchases. Clear action instructions help turn viewers from “interested” into “taking action,” either by directly encouraging buying or sharing, or by creating urgency that prompts hesitant viewers to decide quickly.
You don’t need to overthink the style—just choose an approach that fits the product:
Directly call for action:

• Clearly tell viewers what to do, e.g., “Click Link #3 to buy,” “Share with your friends,” or “Follow the livestream.” This can be done verbally or with on-screen text prompts.

Create urgency to drive purchases:

• Emphasize limited availability, e.g., “One-hour flash sale” or “Only 20 sets left,” motivating hesitant viewers to act.

Effective CTA doesn’t have to be fancy. The core is “make it easy to understand and create a sense of ‘I’ll miss out if I don’t act.’” Whether it’s saying “Click Link #3” or “Only 20 sets left,” as long as viewers feel that taking action is simple and beneficial, completing the purchase becomes effortless.

Innovative content presentation can inject unique appeal into a livestream, delivering valuable information while resonating with viewers, helping the livestream stand out in a competitive traffic environment. This approach uses diverse styles to meet different audience needs. Innovative content presentation includes, but is not limited to, the following:

1. Educational/Informative Content – “Professional Empowerment + Build Trust”

Delivering valuable information makes viewers feel “they’ve gained something,” reinforcing the host’s professionalism and product value—ideal for knowledge-based or functional products.

• Share product-related scientific principles: Explain core ingredients or technical logic in a clear, approachable way to help viewers understand product value.
• Explain product history or cultural background: Highlight regional culture, brand heritage, or industry history related to the product to strengthen emotional connection.
• Provide industry insights and comparisons: Share key selection criteria and objectively compare similar products to help viewers make informed decisions.
• Product usage/maintenance tutorials: Offer practical, step-by-step guidance for common usage or care scenarios to reinforce the host’s expertise.

2. Relatable/Lifestyle Content – “Emotional Resonance + Scenario Immersion”

Use real-life content to make viewers feel “this is just like me,” naturally showing product use in daily life—suitable for everyday consumer goods.

• Personal anecdotes or user stories: Share genuine experiences with the product, either from the host or real users, to create emotional resonance and build credibility.
• Practical tips for daily problems: Provide simple, actionable solutions to common local challenges, linking product features to practical value.
• Integrate products into daily routines: Demonstrate product use across morning, noon, and evening scenarios to show real-life applicability and lower purchase hesitation.

3. Talent/Skill-Based Content – “Attention-Grabbing + Memory Reinforcement”

Combine skills or talents with the product to make the livestream memorable—ideal for beauty, hobby, or interest-based products.

• Talent-product complement: Use singing, painting, or crafts to integrate product presentation, increasing exposure and visual appeal.
• Skill demonstration: Highlight professional use of product features to reinforce quality and suitability for expert needs.

4. Guest Interaction – “Authority + Added Value”

Invite professional guests to enhance credibility, suitable for high-ticket or quality-focused products.

• Product creators or manufacturers: Invite R&D or factory representatives to reveal design ideas, material selection, or production details, increasing exclusivity and trust.
• Industry experts or brand representatives: Provide professional insights on trends, technical advantages, and quality standards to guide viewers’ purchase decisions.

5. Role-Play Content – “Fun & Engaging + Highlight Pain Points”

Use exaggerated scenarios to amplify product value, making viewers remember benefits while entertained—ideal for products that solve everyday minor problems.

• Comedy-style skits: Use humorous role-play to show how the product resolves daily issues, leaving a lasting impression through laughter.
• Problem-solving mini-dramas: Focus on key product features, portraying real-life scenarios that clearly demonstrate how the product solves problems.

Innovative content presentation doesn’t need to be overly sophisticated. The key is to align with audience habits, cultural preferences, and practical needs. Whether sharing professional knowledge or acting out daily life scenarios, as long as the product is naturally integrated and viewers feel “informed and connected,” the livestream can maintain a competitive edge.

Product demonstrations are the ultimate confidence booster for buyers. Whether the host demonstrates the product live or uses clear supporting materials to show results, visual proof communicates value far more effectively than simply saying “it works.” By clearly showing how the product is used and what results it delivers, hosts help eliminate viewers’ doubts about whether the product will actually be useful. Strong product demonstrations turn “good to use” into something tangible, making them a critical lever for building trust and driving conversions during livestreams.
There is no need to insist on live demonstrations in every case—choose the approach that best fits the product:

• Live, real-time demonstrations (preferred): Use the product on-screen exactly as it would be used in daily life. For example, cook with a pan during the livestream or apply skincare products live, allowing viewers to clearly see how the product works and what results it delivers in real situations.
• Demonstration with supporting materials (for special cases): When live demos are not feasible (e.g., large appliances, long-term skincare results), use high-quality images or pre-recorded usage videos to clearly explain the product’s functions and outcomes, so viewers are not left guessing.

Product demonstrations do not need to be flashy. The core principle is simple: show what viewers care about. Whether through live use or supporting materials, as long as viewers feel “I can use this” and “the results look real,” purchase hesitation naturally disappears and conversions follow.

Providing clear product specifications is critical to eliminating viewers’ hesitation and purchase anxiety. Specifications communicate the product’s real value and demonstrate the host’s professionalism and reliability, allowing consumers to make informed decisions based solely on the livestream and move from “hesitant consideration” to “confident purchase.” Key focus areas and recommended actions include, but are not limited to, the following:
Across all categories, specifications should meet one core principle: after viewing, consumers should be able to judge whether the product suits their needs. For bags, fashion, and beauty products, clearly present the most relevant specification dimensions. For electronics, furniture, and other categories, at least two or more key specifications should be covered. Only by tailoring specification information to category-specific consumption characteristics can hosts accurately address viewer needs and build trust.
Bags, Fashion, and BeautyThese categories are closely tied to user experience and safety, and should clearly present core specifications such as materials, place of origin, and safety certifications.

• Beauty and skincare: Focus on ingredients, shelf life, and safety certifications. Given Southeast Asia’s hot and humid climate, consumers place particular importance on ingredient mildness and safety.
• Bags and accessories: Highlight materials, dimensions, and design details. In cities such as Singapore and Kuala Lumpur, commuting needs are high, making size suitability a key decision factor.

Other CategoriesThese products emphasize practicality and safety, so priority should be given to specifications that strongly impact usage experience.

• Electronics: Focus on technical specifications and place of origin, as Southeast Asian consumers are highly value-conscious in this category.
• Food products: Highlight nutritional information and shelf life, as food safety is a primary concern for households across Southeast Asia.

There is no need to cover every possible specification. The key is to share what viewers care about and explain it clearly and concretely. Whether stating the active ingredient percentage in a sunscreen or clearly explaining the dimensions of a commuter bag, once viewers feel “I understand the details, and this fits me,” purchase hesitation disappears. This is the most fundamental—and most critical—trust foundation in a livestream.

Clearly communicating product value is the core driver of purchase decisions. Rather than repeatedly saying “very good” or “great value for money,” directly linking product features to tangible benefits helps viewers immediately understand what problem the product solves for them, which is how real trust is built. Effective value communication should follow the principle of “features tied to clear benefits,” with the following improvement directions and recommended actions:
Improvement directions: Product value communication must ensure a direct connection between features and benefits, avoiding vague descriptions such as “good quality” or “easy to use.” This can be approached in two main ways:

• Specific feature + corresponding benefit: Focus on one concrete function or ingredient, clearly explaining what the product has and what benefit it delivers, forming a clear “feature → benefit” logic.
• Overall usage + core benefit: Start from the overall user experience and summarize the key value after use—such as taste for food products or comfort for apparel—anchored in everyday usage scenarios.

Common pitfalls to avoid: Avoid the following vague expressions, as they weaken value communication:

• Stating features without benefits: For example, “This fan has three speed levels.”

Correct approach: “This fan has three speed levels (feature): the lowest setting is quiet enough for sleeping at night, while the highest setting cools the entire living room during the day (benefits).”

• Stating benefits without features: For example, “This mask is moisturizing.”

Correct approach: “This mask contains 5D hyaluronic acid (feature), which hydrates the skin in just 15 minutes and prevents cakey makeup afterward (benefits).”

• Generic claims without linkage: For example, “This product is very high quality.”

Correct approach: “This pan uses a triple-layer composite base (feature), ensuring even heat distribution, preventing burning, and resisting deformation even after two years of use (benefits).”
Ultimately, clearly communicating product value means helping viewers understand which specific problem the product’s features solve for them. There is no need for flowery language—simply bind “what the product has” to “what the customer gains.” Whether it is “cool-touch fabric → non-sticky comfort” or “heritage recipe → authentic flavor,” this clarity allows viewers to quickly decide, “This works for me,” making the purchase decision a natural next step.

Sharing clear pricing, promotion, transaction, or discount information is a critical step in livestream selling. Vague claims such as “cheap” or “good value” often increase skepticism, while precise prices and transparent discount rules allow viewers to instantly calculate how much they save, helping them move from “comparing and hesitating” to “decisive purchasing.” Pricing, promotion, transaction, and discount information includes, but is not limited to, the following:
All information must be numeric and actionable. Avoid vague expressions like “affordable” or “great deal.” Providing any of the following types of concrete information is sufficient:

• Exact prices (e.g., “THB 199 per item,” rather than “not expensive”);
• Clear discounts (e.g., “20% off” or “SGD 50 off,” rather than “discount available”);
• Special promotion terms (limited-time offers, limited quantities, bundle deals—clearly stating timeframes and quantities);
• Payment incentives (free shipping, minimum-spend discounts, interest-free installments—clearly stating thresholds);
• Coupon details (value, usage conditions, and how to claim, explained clearly and operationally).

Practical execution tips:

1. State the actual price first, then explain the base promotion, so viewers can clearly see the difference between the original price and the current price.
2. Be explicit with discount figures, and clearly define limited-time or limited-quantity rules to create a sense of urgency.
3. Bundle pricing should be more attractive than single-item purchases, and combined with payment incentives to lower decision barriers—especially effective for household consumption.
4. Explain coupon value, redemption method, and usage thresholds thoroughly to avoid frustration from “claimed but unusable” coupons.

The core principle of sharing pricing and promotions is accuracy in numbers and clarity in rules. Whether it is “a lipstick for THB 279,” “a SGD 30 coupon,” or “a two-hour limited-time discount,” once viewers can clearly calculate how much they save and the most cost-effective way to buy, purchase hesitation disappears. This is one of the most direct and effective conversion techniques in livestream commerce.

Product-related user guarantees are central to building trust. Local viewers often worry about receiving counterfeit or defective products, lack of after-sales support, or slow delivery. Clear communication of quality assurance, after-sales policies, and shipping details can fully address these concerns, turning hesitant viewers into confident buyers. The core principle is “address specific concerns with concrete, actionable information.” Recommended improvement directions and practical actions include:
Improvement directions:
Avoid vague statements such as “buy with confidence” or “guaranteed.” Providing any one of the following with specific details can establish effective trust:

• Product quality assurance: Demonstrate product reliability through quality control processes, authoritative certifications, or comparative advantages—for example, mentioning FDA approval or factory inspection steps.
• After-sales service policies: Clearly explain rules for returns, exchanges, warranties, and refunds so viewers know “there’s a solution if something goes wrong,” e.g., 7-day no-questions-asked returns or 1-year warranty.
• Delivery and shipping details: Specify shipping timeframes, methods, and logistics performance to address concerns like “how long will it take to arrive?” or “will it be damaged?” Examples include 48-hour dispatch or cold-chain transport for perishable items.

Practical execution tips:

1. Support quality claims with authoritative references or concrete processes; avoid empty statements like “high quality.”
2. Make rules specific and responsibilities clear so viewers know “who to contact and how long it will take” for returns or repairs.
3. Align with local logistics realities, clarifying timing and protective measures to ease waiting anxiety.

The essence of user guarantees is “promise what viewers worry about.” Whether it’s “FDA-certified safety,” “7-day worry-free returns,” or “arrives within 48 hours,” as long as commitments are specific and deliverable, viewers move from “fear of loss” to “confident purchase.” This forms a lasting trust foundation for livestreams.

Clear livestream visuals and product presentation are fundamental for helping viewers “see clearly and buy confidently.” If the video is blurry or colors are distorted, viewers cannot accurately identify product features, making them unlikely to purchase. Recommended improvement actions include:
Improvement actions:

• Accurate focus on the target product: The camera should remain pointed at the main product or the host’s key action areas. Details such as logos, textures, and specifications should be clearly visible. Use close-ups for specific product parts (e.g., lipstick bullet, fabric texture) and wide shots to show the overall “host + product” composition. Avoid out-of-focus or drifting shots.
• Natural brightness and color without distortion: Ensure the image is neither overexposed (washed out, losing detail) nor underexposed (too dark to see contours). Product colors should match reality (e.g., red lipstick not appearing orange, green vegetables not looking gray), aligning with normal human visual perception.

The essence of clear livestream visuals is “show viewers the details exactly as they appear in real life.” By following three key practices—locking focus on the subject, using lighting and color adjustments to maintain natural appearance, and avoiding blurring that obscures the product—even a smartphone setup can produce sharp, realistic images. When viewers can clearly see the product, trust is naturally established.

Stable livestream video quality with minimal camera shake is fundamental to retaining viewers. Frequent shaking or sudden lag creates discomfort and makes the content hard to watch; even if the product is attractive or well-priced, viewers are likely to swipe away immediately. Recommended improvement actions include:

• Eliminate experience-breaking interference: The video should not have severe disruptions such as violent shaking (e.g., walking while holding a phone), frequent freezing (frames stuck for more than two seconds), or sudden frame jumps that shift the composition abruptly. These issues directly drive viewers away.
• Make adjustments smoothly and deliberately: Minor framing adjustments to better show product details (such as zooming in) or focus shifts (from host to product) are acceptable, but movements should be slow and stable. Avoid abrupt camera swings or rapid scene changes.
• Set boundaries for stylistic movement: Occasional, light movement can support storytelling (e.g., a slight turn to show how clothing fits) or handheld selfie-style shots, but it should not last longer than 10 seconds and must not blur key product details.

The core goal of stable livestream visuals is to ensure viewers can watch comfortably. When the viewing experience is smooth and easy on the eyes, audiences stay longer—and are more likely to convert.

Clear and smooth audio is even more critical to viewer retention than video quality. If the host’s voice is drowned out by background noise, filled with static, or fluctuates in volume, viewers cannot clearly hear key information such as price or how to purchase—and will swipe away immediately. Recommended improvement actions include:

• Clear audio hierarchy: the host’s voice is the “main character.” Background sounds (e.g., light music or product demonstration sounds) are acceptable, but the host’s voice should be at least 30% louder than any background audio.
• Clean sound quality with no experience-breaking noise: There should be no obvious interruptions (audio dropouts longer than one second), persistent humming (e.g., fan noise), or sharp static (e.g., electrical interference). Digital noise should be minimal—only faintly noticeable when listening very closely.
• Stable volume with no sudden spikes or drops: Maintain a comfortable listening level where normal speech is clear without needing to raise the volume, and external speakers are not harsh. Avoid sudden shouting (e.g., during flash sale calls) or whispering (e.g., while explaining product details), and never allow sudden muting.

The core of clear audio is ensuring viewers can hear every key message clearly. When the host’s voice remains the focal point, viewers stay longer and are more likely to convert.

Audio–video desynchronization leads to viewer drop-off, while proper sync builds trust and drives conversions. Recommended improvement actions include:

• When the host appears on screen: The mouth movements and voice should be generally aligned. It does not need broadcast-level precision, but obvious mismatches should be avoided. For example, the host finishes saying “This lipstick doesn’t crease,” yet the audio plays after the mouth has already closed; or the lips say “Buy 2 get 1 free” while the audio says “Buy 3 get 1 free.” As long as viewers can clearly perceive that the host is speaking live on camera, the requirement is met.
• When the host is off screen (camera focused on product or demonstrations): The audio content must match what is shown on screen. For example, when the camera shows the buttons of an electric cooker, the voiceover should explain “Press the rice mode once to set a 20-minute timer.” When showing a lipstick bullet, the audio should describe “This orange tone looks especially bright in Thailand’s summer.” Avoid situations where the video shows boiling water while the audio discusses pricing.

The key to audio–video synchronization is simple: when the host is on screen, lips and voice should align; when the product is on screen, the audio should match the visuals. When these two principles are followed, the viewing experience feels natural, viewers stay longer, and purchases follow naturally.

Clearly displaying the promoted product on screen is fundamental to eliminating purchase hesitation. When buying, consumers are especially concerned about whether the actual product matches what is shown. If the product appears blurry or unclear on screen—making it difficult to see the packaging or details—viewers will naturally hesitate to place an order. Recommended improvement actions include:
Improvement actions:

• Minimum exposure duration: at least 50% of the livestream (ideally visible throughout): The featured product should be displayed for no less than half of the total livestream duration. When possible, keep the core product continuously visible in the main frame (e.g., placed in a fixed position in front of the host), and avoid long periods of empty frames or showing only the host without the product.
• Clear visuals with identifiable details: The product should be fully visible on screen, with key details such as packaging, logos, textures, and specifications clearly recognizable. Avoid situations where the product becomes unclear due to excessive distance, awkward camera angles, or camera shake.

The core of product display in livestreams is enabling viewers to “see it clearly and remember it.” There is no need for complex filming equipment—simply place the key product in a stable, visible position within the main frame, ensure it is clearly shown for more than half of the livestream, and supplement with basic detail demonstrations. This allows viewers to trust that the product matches its description and removes barriers to purchase.

A clean and well-organized livestream visual setup is key to directing viewers’ attention toward the product. Moving figures in the background, flickering lights, or randomly placed clutter can instantly distract viewers and even create an impression of unprofessionalism. In contrast, thoughtfully arranged décor that aligns with the product helps reinforce its attributes. Recommended improvement actions include:
Improvement actions:

• Clean and distraction-free; remove negative elements: The main livestream frame should remain tidy, with no cluttered items in view. Avoid disruptions such as people walking between the camera and host, unstable or flickering lighting, or background noise accompanied by audio interference. This ensures viewers’ attention stays focused on the host and the product.
• Matched décor to reinforce product positioning: Decorative elements in the scene should be relevant to the product or brand image, creating a cohesive “product + setting” visual. For example, beauty tools for cosmetics or coordinated outfits for apparel. Avoid unrelated décor, such as displaying phone cases while selling lipstick.

The core of a clean and orderly livestream setup is making the product the visual focal point. There is no need for complex staging—focus on two essentials: cleanliness and relevance. First, remove all distracting elements; then use one or two product-related decorations to enhance the atmosphere. This not only reinforces a professional image but also naturally guides viewers’ attention to the product, setting the stage for confident purchasing decisions.

Stickers, captions, and other visual elements are powerful tools for efficiently conveying information. Southeast Asian viewers often scan livestreams quickly, so highlighting key content—such as discounts or product features—through clear visual cues is more effective than relying on verbal communication alone. Proper use of visual elements helps deliver useful information. Recommended improvement actions include:
Improvement actions:

• Elements must be informative and convey key content: Visual cues should focus on the content viewers care most about, such as product price, core selling points, promotions, or brand name. Avoid purely decorative stickers (e.g., unrelated cartoons or slogans) that do not add informational value.
• Placement should be reasonable and unobtrusive: Stickers, captions, and overlays should avoid two key areas—the host’s face (especially eyes and mouth) and the main product display. Ideally, place elements at the edges of the frame (top, bottom, or sides). Limit the number of visual elements to three or fewer to prevent clutter.

The core principle of using visual elements is saving viewers’ time. There is no need for complex animations—focus on usefulness and non-obstruction. Display key information such as price, product features, or size at the edges of the frame. This makes information immediately clear while keeping the visual clean, increasing livestream engagement, reinforcing product recognition, and removing barriers to purchase.

Creative livestream scenarios provide viewers with fresh and engaging experiences, helping attract more attention in a competitive livestream environment. Creative scenarios include, but are not limited to, the following:
Digital & Themed Backgrounds “Professional visual presentation + enhanced user experience” — Use creative, brand-aligned backgrounds to capture attention and reinforce brand and product image.

• Digital backgrounds: Create virtual or animated scenes as the backdrop.
• Themed backgrounds: Build physical setups that match the product or livestream theme, letting the scene “speak” for the product.

Outdoor Environments “Show real value + maximize immersion” — Move the livestream outdoors to showcase product advantages in real-world contexts.

• Natural landscapes: Livestream in forests, beaches, or other natural settings to emphasize product attributes like “natural” or “practical.”
• Urban spaces: Use landmarks, streets, or cityscapes to create emotional resonance.
• Rural or pastoral settings: Stream from farms, orchards, or countryside locations to highlight “fresh” or “eco-friendly” qualities.

Origin of Product Storage, Production, or Delivery “Full-process transparency + strong trust” — Host the livestream in production, storage, or shipping locations to demonstrate quality assurance.

• Factory production: Focus the camera on the production line to showcase product creation.
• Warehouse & logistics: Livestream from warehouses to show inventory and shipping capability.
• Distribution hubs: Highlight the shipping process to demonstrate efficiency and freshness.

Personal Home Settings “Build closeness + evoke empathy” — Livestream from authentic household settings to establish emotional trust.

• Core requirement: Background must be a clearly recognizable home environment (e.g., living room, kitchen), and livestreaming must be live, not using images as backgrounds.
• Practical demonstration: Showcase product usage directly within the home setting.
• Emotional resonance: Use warm, relatable setups to connect with viewers.
• Pitfalls to avoid: Blurry interiors, minimal setups (e.g., just one table), or product dominating over half of the screen, leaving the background unclear, do not count as effective home scenarios.

Creative scenarios do not require complexity; the key is relevance to the product and authenticity. Choosing a scenario that aligns with your product category allows the livestream to be more eye-catching, build trust, and remain competitive in attracting and retaining viewers.

Ensuring a minimum effective livestream duration (>45 minutes) is a fundamental requirement of the platform and a prerequisite for maintaining consistent exposure. Livestreams shorter than this threshold may be classified as “ineffective,” which can negatively impact account traffic. The key point is that the duration must reflect effective livestreaming, not just idle or automated broadcasting.
Improvement directions:

• Duration standard: From official start to end, the livestream should run continuously for at least 45 minutes.
• Effective participation: The host must be actively involved throughout the livestream—through explanation, interaction, or product demonstration. Static screens, looping audio, or automated broadcasts do not count toward effective duration.

Simply ensure that there are 45 continuous minutes of live, real-time content. No complex setup or operations are required.

Scheduling livestreams during peak hours is essential for capturing targeted traffic. During these times, viewers have more free time and higher purchase intent, resulting in much higher traffic concentration than other periods. The key is aligning your livestream with local peak hours.
Improvement directions:

• General peak hours: Most Southeast Asian regions (e.g., Thailand, Malaysia, Singapore) — local time 19:00–23:00.

Choosing the right peak hours allows you to reach more potential buyers without extra promotion, making it a low-cost, high-impact way to capture traffic.

Using a Live Billboard Feature is a practical way to convey key information to viewers and can help increase both exposure and engagement. Not using a billboard may cause viewers to miss important details about the livestream. The key is effective information delivery, not just setting up a billboard for formality.
Improvement directions:

• Usage requirement: Set up the livestream billboard before the broadcast begins.
• Content requirement: The billboard should clearly display the livestream time, core theme, or promotional highlights. Avoid vague or generic information.

Simply using a billboard that contains effective, clear information is sufficient, and the setup is straightforward.

Using Live Giveaway Feature is an effective way to boost interaction, retain viewer attention, and attract new users to engage. Not offering giveaways may reduce audience participation and negatively affect the livestream’s overall activity.
Improvement directions:

• Usage requirement: Conduct the giveaway during the livestream.
• Content requirement: The giveaway should be relevant to the livestream theme or product, and participation rules (e.g., commenting, following the account) should be clearly communicated. Avoid vague or unclear instructions.

Simply running an effective giveaway during the livestream is sufficient, and the operational requirements are low.

Using the Livestream Highlights Feature is an effective way to help users who missed the live session quickly catch key moments. Not using this feature may result in high-quality content being wasted and missed opportunities for post-livestream traffic. The key is accurately selecting valuable segments, rather than randomly clipping content.
Improvement directions:

• Usage requirement: Use the highlights feature after the livestream ends.
• Content requirement: Highlight clips should focus on premium content, such as core product explanations, promotional activities, and interactive moments. Avoid including irrelevant segments.

Simply extracting effective highlight content after the livestream is sufficient, and the process is easy to implement.

Using the Live Pin Coupon Feature is a key way to simplify coupon collection for viewers and stimulate purchase conversions. It also enhances livestream appeal and improves transaction efficiency. Not using this feature may lead to insufficient coupon exposure, inconvenient redemption, and delayed purchase decisions. The key is easy redemption with clear rules, rather than merely setting up a coupon.
Improvement directions:

• Usage requirement: Use the Pin Coupon feature during the livestream.
• Content requirement: Coupons should clearly display the value, usage conditions (e.g., minimum spend, applicable products), and validity period. Place them prominently in the livestream so viewers can easily see and redeem them. Avoid vague rules or complicated redemption processes.

Simply setting up effective Pin Coupons during the livestream is sufficient. The process is easy to implement and directly drives conversions.

Violation-free is a fundamental prerequisite for livestreaming. Engaging in prohibited behaviors—such as unrelated promotions, static screens, or lack of interaction—can result in lost traffic or even platform penalties. The key is adhering to basic livestreaming rules and complying with platform requirements.
Improvement directions:

• No unrelated promotions: Do not insert ads unrelated to the current product (e.g., promoting appliances while selling lipstick) and do not direct viewers to non-platform channels for transactions.
• No static screens: Avoid long periods of inactivity (e.g., showing only product images without commentary). The host should maintain dynamic presentation or continuous product demonstration.
• No lack of interaction: Do not remain silent or perform demonstrations without engaging viewers. Actively respond to comments and encourage questions to maintain interactive livestreaming.

Compliance is the foundation of livestreaming. By focusing on the current product, keeping the presentation dynamic, and actively interacting with viewers, hosts can stay within platform rules and ensure effective livestreams.