Tag Products or Showcases in Video Comments

Feature Overview

This feature lets you add product links directly into your comment replies when viewers ask about a product in your video.
Instead of telling viewers to search, check your bio, or guess which product you mean, you can reply with a clickable product link right in the video's comments. Viewers can tap the link to open the product page and easily return to the comment thread.

Key Benefits:

• Help shoppers buy faster: When someone asks about a product, you can reply directly with the link.
• Reduce friction: Shoppers can tap the link in your reply instead of searching for the product.
• Turn comments into sales: Replies don't just answer questions. They send shoppers straight to the product and help drive sales.
  

How to Access This Feature

You’ll see this feature only when you’re replying to eligible comments.
You can use this feature if:

• You are replying to comments on your own videos
• You are a TikTok Shop seller or creator in good standing
• You have Showcase enabled
• The comment shows clear product interest (for example: “Where is this from?”)

If you don’t see the option, the comment may not be eligible, or your account may not meet the requirements yet.

How it Works

1. Open your video’s comments: Find a comment asking about a product shown or mentioned in the video.
2. Tap Reply: Start typing your response as usual.
3. Tap the link icon: The icon appears only on comments that show clear shopping intent (for example, asking where to buy the product or requesting a product link).
4. Choose a product: Products from your Showcase appear first. You can also search for eligible products from TikTok Shop. If the product isn't already in your Showcase, it will be added automatically.
5. Edit the product name (optional): Adjust the name so it reads naturally in your reply.
6. Post your reply: The product name will appear as a clickable link in your comment.

What viewers see:

• Viewers see your reply with a linked product name
• When they tap the link, the product detail page opens
• A commission disclosure appears at the top of the product page
• Viewers can easily return to the comment section after viewing the product

Usage Rules & Best Practices

• 1 product per comment
• Up to 3 products per Q&A thread
• Only link products that are relevant to the question
• Use links when viewers ask — avoid linking products that weren’t mentioned or requested
• Products must be active and approved on TikTok Shop

If a product becomes unavailable or violates policy, the link will be removed automatically.