Registration process in TikTok Shop is very convenient. You can sign up with your existing TikTok account, or make a new dedicated account for TikTok Shop.

Registration Page

Firstly, visit TikTok Shop Seller Center Thailand to sign up for a shop

Registration options

Option 1 - Register with your TikTok Account

You can sign up using your TikTok account. This can be done by selecting "Use QR code" and following the instructions, or by logging in using the phone/email/username associated with your TikTok account.

Option 2 - Register with Phone Number or Email

You can register using your Mobile Number or Email. Simply enter your details, set a password, and enter the verification code sent to you.
The phone number or email you use during sign-up will automatically serve 2 purposes which can be modified anytime later.

• Log-in credentials: Your access to the Seller Center.
• Platform updates: Where TikTok Shop will send important platform news and official updates.

Important:

• Security: We verify your phone or email to keep your account safe and ensure it's really you.
• One account limit: Each phone number or Email can only be used for one TikTok Shop account for an individual entity. If you wish to open a second shop, you will need to use different contact details.

Set Up A Store

Step 1 - Identity Verification

To start selling, you'll need to complete a quick verification process. This keeps the platform safe for everyone, and your data remains private and secure.

1. Basic Info: Choose your business type and create a shop name
2. Contact Details: Provide your phone number, email, and home address
3. Verification: Upload your ID or business documents (and proof of address if requested)

Step 2 - Store Setup

Follow the tasks on Seller Center to complete your store set up.

• Upload product listings for product visibility on TikTok app once your qualification documents are verified.
  • Tax information to facilitate income withdrawal later
  • Warehouse address for smooth aftersales operation

Step 3 - Link your TikTok Account

Once your qualification documents are verified, it's time to get your store an Official TikTok Account. This can be an existing TikTok account or a newly created one.
Please note that a store can bind with 1 Official Account and 4 Marketing Accounts.
Now your shop is all set. Get ready for your first order and happy selling on TikTok Shop!

FAQ

1. Can I modify log-in information?

Yes, you can modify login credentials by yourself at Seller Profile > Account Information.
Important things to know:

• Security check: For your protection, you must verify your identity using your current Email or phone number before you can set up a new one.
• Separate updates: Changing your login credentials will not automatically update your Seller Contact Information (and vice versa). If you want to change both, you must update them separately in your settings.

2. What should I do if my documents got rejected in the verification process?

• Please refer to the rejection reason displayed on Seller Center and adjust accordingly.

3. What if I enter the wrong phone number or email during sign-up?

• Upon registration, sellers need to input the OTP (verification code) to validate the phone number or E-mail provided. You can change your information details if there is no OTP (verification code) from the system received.

4. I forgot my Seller Center password, what should I do?

• Visit "Contact Us" on the top right corner to raise a ticket to our live agents. Read more.

5. What are the common reasons to reject a shop?

• It's usually due to unclear or ineligible documents, incomplete information, inaccurate information or wrong address leading to the system unable to verify your business according to the given information and document.

6. What happens if my registration is rejected?

• You will receive an email notification of your application or you can periodically check the seller center for the status of your registration to resubmit your rejected application again with the right information.

7. Will the TikTok I use to register for a shop on the registration page become my store's Official Account?

• No, you will be asked to perform TikTok Official Account binding later in the process. You may bind it on the Official Account binding page to confirm the decision.