1. What short videos can benefit you?

✨4 key reasons: 1)Generate GMV 2)Accumulated followers 3)Easier to produce at low cost but good traffic 4)Bring traffic to Livestream

• Generate GMV: Short videos can help you reach more new users through the natural traffic and uplift the order conversion rate. Adding product anchor links in short videos can efficiently uplift the traffic conversion and significantly increase GMV.
• Super import stores generate short video GMV more than $60K in a month, which accounts for 80% of the overall GMV. This seller uploads a short video every day, especially before the livestream.
• The short video is only uploaded with the picture of the product and paired with the streamer who said a few sentences about the product. Then this short video generates more than 5,000 US dollars.

• https://www.tiktok.com/@superimportstore/video/7086388424726301979
• https://www.tiktok.com/@superimportstore/video/7093799248445181210
• DDmobileshop generated short video GMV $11K in a week since sellers opened affiliate and many creators began to help them promote products and upload short videos spontaneously

• https://www.tiktok.com/@leggae78/video/7093899665036430619
• Accumulated followers: attract followers and drive interests of the consumers through content
• Easier to produce at low cost but good traffic: Compared with livestream, short videos are easier to produce and less costly, but have good traffic effects
• Bring traffic to Livestream: Uploading a short video before the livestreaming as warm-up can bring better traffic to the livestream
• Voucher benefit: Gain additional incentive vouchers for your first 30 short video orders in June

2. How to make a TikTok Shop short video?

✨Step by step instruction to teach you how to make high quality short videos

2.1 What's TTS short video?

• With our Product Anchor Feature, buyers can now buy products directly on TikTok Shop after seeing them on their For You Page, which offers a short buying process

2.2 Step by step intruction

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• Five easy steps for you to upload short videos!
• Can watch the video first for a quick understanding - How to upload short video instruction video

3. Key metric and content planning strategy

✨Teach you how to plan content strategy and write a script for short video

3.1 Key metric for high quality short videos

• Seller University - Short Video E-commerce Content.pptx

3.2 Content strategy

3.2.1 How to find good creativity for short videos?

• Category domain knowledge - look into product name, category, selling points, and price

understand the peers (pros and cons, their strengths vs our strengths) Learning from good TikTok Shop short video in TikTok or other TikTok Shops

• TTS: Watch lots of TikTok Shop videos on TikTok and identify the format, length, structure, selling points of high-performing ones. Find elements that can be replicated and make a summary.
• Other TikTok Shops: Sellers can find creatives on other shopping apps or websites. You can look into creativity of the same category or even the same product and see what we can learn from them.

What to learn from a good TikTok Shop short video?

• Text: Including headline, background music, content, background, facial expressions, etc. For example, we can write down a good copy and analyze sentence by sentence to find out why it's good.
• Users: Understand competitors' users by checking the comment area to find what people's comments are about the video.
• Profile: Identify the user persona —— who they are, what they care about, why they care.
• Logic: What's the video for? —— mainstream users

1. Who are our mainstream users? —— Girls who love make-ups? People in their 30-40s who prefer good and affordable products?
2. What to tell them? —— Anything they care about

Tell in which way? —— Something from the bottom of the heart? Things they want to say but dare not?

• Appendix_Key steps summary

3.2.2 How to write a script for a short video?

• Six elements to produce a top-performing creative
• Rich but precise content; good-looking actors or special talents; life-oriented content; attractive BGM; accurate targeting
• Video length
• It is recommended 15-30s video length
• 4 types of video structure