Academy › Feature Guide › Seller › Selling at TikTok Shop › Livestream & Selling in Videos
Guide: How to use the E-commerce Video Maker
02/17/2023
What is "Video maker"?
A smart e-commerce short video content generation tool that quickly and easily generates interesting e-commerce short videos
Why did we build this feature?
To help e-commerce users to quickly and easily generate short videos to sell their products
Benefits
Generate an e-commerce short video in just 30 seconds! Easy, convenient and efficient!Users can upload images independently, quickly identify and mark product selling points, re-edit the content themselves, enrich their short video content pool, and have a pain-free start selling products through short videos!
Demo
How to use?
Feature access
Profile > TikTok Shop > Video maker
Profile > TikTok Shop > Manage Showcase > Click the "Clapperboard" icon on the right to go to the video maker
Product detail page (PDP)
Step-by-step instructions
Select a product
Select the product you want to sell via short video (currently only supports 1) and click Next step.
Product selling points
Excellent copywriting and selling point information can help consumers quickly understand the benefits of your product, helping you sell more products faster! 😎
Product pitch
The system will automatically generate some product description information, which you can then modify.
Selling points
You can choose to include 0–5 selling points of the product. It is recommended to choose the selling point information with [Suggested] tags, which means it has been confirmed as true information by TikTok Shop.
Shopping basket guide sticker (the pointing hand)—"Call-to-action"
Turn it on and a sticker will appear on the screen pointing to the position of the shopping basket.
Upload your own images (optional)
You can delete images and upload some of your own to attract more views and buyers. You can upload up to 12 pictures in total.
Long press an image to move it and change the display order.
Using your own more beautiful product images or a product experience map may be more attractive to the audience!
Generate video
Preview the effect
Choose 1 of the effects automatically generated by the system.(If you are not satisfied with the current 6 effect styles, exit and enter again to be shown a new set.)
Post your video!
Check again before posting to make sure your video is perfect. If you still want to make changes, you can do so at this point.
If everything is satisfactory then, after filling out the video description clearly, click Post on TikTok to publish your video.
Disclaimer: The demo screenshots are generated for testing and reference only. Actual features and layout may vary.