Drive More Viewers to Your LIVE for Free
10/03/2025
This article explains TikTok Shop features that help you automatically create short videos by repurposing best-performing moments from your LIVE session. These features are LIVE Highlights, LIVE Recordings and Teaser, and are available for all sellers or creators.
Use the platform-provided clips as extra touchpoints to help new audiences discover your LIVE sessions today!
How you can benefit from these features
Use the platform-provided clips as extra touchpoints to help new audiences discover your LIVE sessions today! Compare the features at a glance
Discover how each feature works
LIVE Highlights
| LIVE Highlights via LIVE Shopping Bag | ||||
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| Via the LIVE Tab, click on Shop. | Via the LIVE Shopping Bag, tap on Highlights. | Here, you can toggle on auto-post highlights for the platform to post short videos for you in real-time during your LIVE. Or, select a clip you wish to use from the list of suggested highlights, and click Post. | Edit your selected clip by adding text, effects, stickers, and more. Once done, post it as a Story or click Next to post it as a short video. | Update your post details such as video caption, video cover, product link and more, then click Post! |
LIVE Recordings
| LIVE Recordings via LIVE Center | |||||
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| Via the LIVE Tab, click on LIVE Center. | Scroll down and tap on LIVE recordings. | Select a clip you wish to use from the list of available LIVE recordings. | At the top, click on LIVE Analytics to check the clip performance.Below, tap on 'Clip' to edit the video, or tap on the respective icons to download, delete, or share the clip. | Edit your selected clip by adding text, effects, stickers, and more. Once done, post it as a Story or click Next to post it as a short video. | Update your post details such as video caption, video cover, product link and more, then click Post! |
Teaser
| Teaser via LIVE Selling on Seller Center PC | ||
Overview Tab |  |  |
| Check out Recommended steps section. The system will suggest the latest new clip ready to be posted. Click Post. | The drawer will appear for you to fill in video info before you're ready to post by clicking on Post on TikTok to publish. | |
Manage Teaser Tab Upon LIVE Plan creation  Or Recommended Video List |  |  |
| Select Post to quickly publish a video. | Make sure to fill in the video description before hitting Post on TikTok to publish. | |
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| Select Edit with AI to let the AI prepare a teaser for you automatically. | Allow 30s for the system to mix before you fill in the video description before hitting Post on TikTok to publish. | |
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| Select Edit in TikTok Studio for video customization function on TikTok Studio. You will have more flexibility to edit the video here. | Always check the top right corner to make sure you are on the correct account. Click on Edit Video.Inside the Edit Video function, you may shorten the clip, mix it with the template or add your favorite music as preferred.Once you either Post Now or Schedule the post time at least 15 minutes in advance, the video will go through TikTok Trust&Safety review before it's publicly visible on your TikTok account. | |