LIVE Giveaway is a tool that allows sellers or creators to run giveaway events during LIVE, by giving out prizes to viewers. Viewers can participate in these giveaway events by completing certain set tasks, such as commenting on your LIVE, becoming your follower, watching your LIVE for a set duration of time, or making a purchase from your LIVE.
Once your LIVE Giveaway is ongoing, the fastest viewer to click 'Claim' will automatically win a prize! This encourages viewers to highly anticipate your giveaway event, resulting in immediate engagement and quick participation.
With LIVE Giveaway, you can effectively drive a more interactive and thrilling audience experience, while driving liveroom engagement, followers and average watch time!
This feature is currently available to selected sellers or creators only.

Eligibility Criteria

• This feature is also available for sellers who have no Store Rating (-). No Store Rating means that your store has not yet met the order criteria required to display a Store Rating. No Store Rating is not the same as a Store Rating of 0.

Do's and Don'ts of LIVE Giveaway

To ensure a smooth LIVE session and experience for both you and your viewers, here are some tips on LIVE Giveaway best practices and what to avoid. Remember, it is important to adhere to TikTok Shop's guidelines to avoid potential violation risks:

• TikTok Shop Gambling, Gifting and Surprise-based Products Guidelines
• Prohibited and Unsupported Products
• Branded Products Listing Guidelines

Before LIVE

Setting Up LIVE Giveaway

i) Before going LIVE: Pre-configure the LIVE Giveaway and select the giveaway event to publish it instantly during LIVE.
ii) During ongoing LIVE: Create a new LIVE Giveaway and publish it instantly during LIVE.

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Types of LIVE Giveaway Prizes

While setting up LIVE Giveaway, choose between various giveaway prize types before publishing the giveaway event via TikTok App.
Note:

• Regular Giveaway: Sellers are required to configure the LIVE Giveaway via Seller Center PC and allocate prizes to affiliate creators, before affiliate creators can publish the LIVE Giveaway.
• Platform Vouchers:
  • Platform Vouchers consist of co-funded vouchers and general product vouchers.
  • There is no criteria required from sellers or creators to fulfill in order for platform sponsored prizes to be shown within the list of LIVE Giveaways available. As long as there are available platform sponsored prizes, it will automatically be displayed for hosts to select and publish.

*Only selected co-funded programs are eligible for LIVE Giveaway. If there is no corresponding co-funded voucher available, it means this co-funded program is currently not applicable to LIVE Giveaway.

Set Up LIVE Giveaway via Seller Center PC

The process below is applicable for Sellers allocating LIVE Giveaway to affiliate creators, after which affiliate creators are required to publish the LIVE Giveaway via TikTok App.

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Step 1: On your PC, navigate to Seller Center > Marketing > Promotions > Create a Promotion > Creator LIVE GiveawayStep 2: On the Item tab, click Add Item to add products you would like to allocate as prizes for LIVE Giveaway. Once the product is set up, the status should show up as "Ready".

• ❗️ Please take note, you always have to add items first before you can allocate the item to the Affiliate Creator

If you are unable to click "Add item", this means you did not meet the required criteria to use LIVE Giveaway.
Step 3: Click Select Product, then there will be a pop-up to show list of products under your store

1. Only products that passed listing criteria will be displayed
2. Only products with stock available will be displayed

There is a search bar to find the product via Product ID or Product Name. Tick the box at the left-hand side to select the product and click "Done" once you finish the product selection process.
Step 4: Assign item quantity to each product for LIVE Giveaway, then click Agree & Publish.

• Available stock in LIVE Giveaway vs seller's store is managed separately. Stock changes to the original product listed will not affect the stock of the giveaway item.

Step 5: Once the product is published, the status should show up as "Ready".

Allocate Prizes to Affiliate Creators

After you have completed the product set up, you will need to assign Affiliate Creators to your LIVE Giveaway prize.
Step 1: While on the LIVE Giveaway page, go to the Allocation tab and click on Allocation settings to create a new allocation.
Step 2: To add Affiliate Creators, search their account handle or ID in the search bar. The system will display related affiliate creators according to your input.
❗️ Please take note, you won't be able to click on "Allocation Setting" if you haven't completed the prize setup.Step 3: Click "Select Product" to select the product that you would like to allocate to affiliate creator. Tick the box at the left-hand side to select the product and click "Done" once you finish the product selection process.
Step 4: The selected products will appear in the list of item allocation. Input the Giveaway quantity, then click Agree & Publish.Step 5: Once the allocation is ready, you will see the list of affiliate creators you are currently partnering with and the list of eligible products for Creator LIVE Giveaway.
You can click view details to manage the giveaway settings, such as updating the giveaway quantity, deleting the item, or withdrawing the item from the affiliate creator.

• Sellers are allowed to edit the prize at anytime

Once Sellers have completed setting up Creator LIVE Giveaway, Affiliate Creators will need to set up the LIVE Giveaway event via TikTok App.

Fulfill a LIVE Giveaway Prize

Results will be announced by the end of the LIVE Giveaway countdown. Winners will be notified in the LIVE room and via an app push message. Viewers will have 48 hours after the LIVE Giveaway ends to redeem their prize. Once the winner has redeemed the prize, the order information will be displayed in Seller Center with a Live Giveaway tag. The seller should proceed to fulfill the LIVE Giveaway prize.

Set Up LIVE Giveaway via TikTok App

Publishing a 'From Item List' giveaway requires you to set participation tasks for viewers to complete before they are eligible to join the giveaway. Choose to set up to 2 tasks, or select the option 'No task' which enables all viewers to join.
Depending on the giveaway prize type selected, follow the steps below to set up your LIVE Giveaway before going LIVE.
Note: All images shown below are for example purposes only and the actual interface may vary.

1. Regular Giveaway

2. Platform Vouchers

Set Up LIVE Giveaway via LIVE Manager (PC)

Via LIVE Manager, navigate to LIVE Console or LIVE Giveaway.

• The steps below can be configured before LIVE or during LIVE.

Step 1: Create a new LIVE Giveaway or check if there are platform voucher giveaways available to publish.Step 2: To configure a new giveaway, firstly select your giveaway prize type.Step 3: Set the number of winners, tasks required and duration of the LIVE Giveaway.

• When using a platform voucher giveaway, the number of winners and tasks required are pre-set by the platform and cannot be edited.

Step 4: Review your giveaway settings and click Create.Once created, it will appear in the list of Giveaways. Here you'll be able to review the giveaway status, see more details or delete the giveaway.
Step 5: Publish the LIVE Giveaway Event via LIVE Console > Giveaways tab.

• Important: Hosts must Go LIVE first, before a LIVE Giveaway can be published.
• Please note that you can only run 1 LIVE Giveaway Event at a time.

Once the giveaway has started, the giveaway status would now show as a countdown format indicating the remaining time left. Upon clicking on 'See details', the right hand-side drawer will appear to show you the giveaway progress - allowing you to review the number of viewers who had joined your giveaway!
Once the giveaway has ended, you'll be able to review the winners list and key data relating to the giveaway.
Step 6: Ensure completion of prize fulfilment to the winners, then finalise the giveaway status upon marking prizes as sent.
Note: If any seller has assigned or withdrawn items to the creator, creators will also be notified via LIVE Manager (PC).

During LIVE

Checking Your Published Giveaway

Viewer Participation in LIVE Giveaway

Audiences can win a giveaway prize by being the fastest viewer to claim the prize, once the giveaway is ongoing! This is applicable to both regular giveaway or platform vouchers giveaway prize types.
‼️ For viewers to successfully join & win your LIVE Giveaway, their TikTok App must be updated to the latest version (version 41.1.0 or above). It is recommended for viewers to update their TikTok App by downloading the latest version from the App Store or Play Store.
The below images are example references only, and the giveaway prize is not limited to the first 10 fastest viewers to click Claim.

After LIVE

Fulfilling LIVE Giveaway Prizes

Fulfillment of prizes is only required for regular giveaway prize type.

FAQs

1. My LIVE Giveaway has started but there is nowhere for viewers to click 'Claim' even after they have completed the giveaway participation tasks. Why?

2. Can I set a custom time period for the Giveaway Event?

No, you cannot. You may select from a fixed time period of 5 minutes, 10 minutes or 15 minutes.

3. How can I check pending giveaway prizes to be fulfilled?

i) Navigate to the Creator Center toolkit and click on LIVE Giveaway
ii) Check the status of your LIVE Giveaways. Those marked as "Waiting to fulfill" are pending prizes that need to be fulfilled.

4. How many giveaways can I host within 1 livestream session?

There is no limit to how many giveaways you can host within 1 livestream session. However, you cannot run two giveaways concurrently at the same time. Once the first giveaway has ended, you can proceed to publish the next giveaway.

5. For the task type 'Place order during LIVE', can I set a minimum purchase amount requirement?

No, you cannot. As long as viewers have placed an order within your current livestream, they will have met the task requirement of placing an order during LIVE.

6. During my LIVE, I plan to publish 3 different LIVE Giveaway events using the task type of 'Place order during LIVE'. Are viewers required to make a purchase 3 times, to join each respective LIVE Giveaway event?

No, 1 customer is only required to purchase 1 time during 1 livestream, regardless of how many LIVE Giveaway events were published during this same livestream.

5. Is there a limit to the amount of products a seller can assign to affiliate creators when assigning them a LIVE Giveaway via Seller Center PC?

No, however, the number of products assigned cannot exceed the available stock in the shop.

6. Are Sellers only allowed a maximum number of Affiliate Creators they can collaborate with?

There is no limitation to the amount of collaborations both Sellers and Affiliate Creators can have for LIVE Giveaway.

7. Who bears the cost and delivery of prizes when using the regular giveaway prize type?

The seller is to bear the cost and delivery of prizes.

8. Upon winning a LIVE Giveaway, what does the viewer need to do next?

The viewer will need to submit their address within 48 hours. If no address is submitted within this timeframe, the prize will automatically be forfeited.

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Platform Vouchers

1. What is a platform voucher?

A platform voucher is given by the platform to users. Users can apply these platform vouchers to offset their purchase amount when placing an order.

2. Why should I giveaway platform vouchers during LIVE Giveaway?

First of all, platform vouchers are platform sponsored. This means as a seller, there is no additional cost to you. By hosting LIVE Giveaway events during your LIVE, viewers will join to earn rewards they can enjoy for more discounts, while you can gain higher traffic and engagement in your LIVE.

3. Can I choose which platform voucher to give?

Yes, as long as the platform voucher is displayed within your list of LIVE Giveaways, you may select your preferred choice to publish as a LIVE Giveaway.

4. Why did my LIVE Giveaway for platform voucher fail to publish?

5. Why are there no available platform vouchers shown in my list of LIVE Giveaways?

This means there are no available platform vouchers to be given during a LIVE Giveaway. Please try again at another time.

6. Can I use my own store vouchers for LIVE Giveaway?

No, this is currently not applicable.

7. Can I create or edit the tasks within a platform voucher giveaway?

No, the tasks are fixed and cannot be edited or adjusted.

8. How will I know when there are new platform vouchers available for me to use in LIVE Giveaway?

There are 2 ways you can identify when there are new platform vouchers available for LIVE Giveaway:

9. Is there a limit to the number of times a viewer can win a platform voucher within 1 livestream?

10. How do the winners claim their platform voucher?

The platform will automatically deliver the reward to their account. There is no action required from hosts.

11. Can the platform voucher only be used during an ongoing LIVE?

As long as the platform voucher is redeemed during an ongoing LIVE, the user can still use the platform voucher after the LIVE has ended. It will be applicable to use until the validity period of the platform voucher has ended.