Promoting Your Products

Promoting your products

01/19/2024

Overview

Learn how to create your own promotions and its types. In this material you will learn how to create a promotion and how it benefits your sales.

Make Your Product Attractive with Discount

Seller can create a discount promotion to their customer, which can be a percentage or fixed price discount on specified time frames.

Please note that the cost of Discount promotion here is covered by seller.

How to set a product discount

*Note: The picture is an example from a dummy test account.

open Seller Center >Promotions > Sales Promotions > Discount

There are several tabs here that indicate Discount promotion by its status.

Seller can search Discount promotion by Promotion Name or Promotion ID.

Seller can also Create New Promotion.

Click "View details", seller can see all Discount promotion that have been created.

Click "Create discount"

or click "Create new promotion" to set

*for discount type you can choose one : Percentage Off or Fixed Price

Note:

If a multi-SKU product set a fixed price event, then all the SKUs of this product will have the same promotional price

Fill the Promotion Name, Period (local time), and also Discount Type

Click "Select products" to select products and set promotional details
Select products you wish to include in this promotion
Set up the deal price or percentage discount
Set up the Purchase Limit for each SKU (the maximum quantity each buyer can purchase during the promotional period)

*Note: The picture is an example from a dummy test account.

select all to set for batch:

2 ways to set "Discount Details" and "Purchase Limit"
Set the details one by one
Batch edit: fill in "Deal Price" and "Purchase Limit" at the top, select items, then click "Update" to set promotional details in batches

*Note: The picture is an example from a dummy test account.

Seller can search promotion by Promotion Name or Promotion ID.

•Seller can view, edit, and deactivate a Discount Promotion

•Seller can edit the following details on a Discount Promotion

•The rest of the details can't be changed

Promotion Name
Promotion End Date
Add new products into the promotion

*Note: The picture is an example from a dummy test account.

Get More Orders by Doing a Flash Sale

What is a flash sale

Seller can create a Flash Deal promotion which is a fixed price cut on the specified time frame. Different from Discount Fixed Price, Flash Deal products can have a special tag and promotional atmosphere.

Please note that the cost of Flash Deal promotion here is covered by seller.

Objective of creating Flash sale

To increase orders in short period time

to increase traffic

How to Prepare a Flash Sale

Seller Center > Promotions > Sales Promotions >Flash Deal

*Note: The picture is an example from a dummy test account.

Click "view details" Seller can see all Flash Sale promotion that have been created. There are several tabs here that indicate Flash Sale promotion by its status.

•Seller can search promotion by Promotion Name or Promotion ID.

•Seller can also Create New Promotion.

Click "Create flash deal"

or "Create new promotion", then you can start to set.

*Note: The picture is an example from a dummy test account.

click "View Details" to check Flash Deal rules and the sample

The flash deal price must be lower than or equal to the lowest price paid by customers (excluding shipping fees, taxes, or any discount offered by TikTok) in all the orders other than flash deal orders in the last 30 days.

Flash deal price must be lower than the original retail price.

Other Limitations

Price Requirement
Has order history in the last 30 days:
No order history:
One product can only be in one flash deal event at any given time.
Flash deal prices will be prioritized. This means that if a product is included in both flash deal and discount promotion, the buyers will see the flash deal price only.

Promotion Name

•Period

Local time

•Pre-Launch

This feature means the buyers will be able to see when the product will become available for purchase at the flash deal price.

2 ways to set "Deal Price" and "Purchase Limit"

Click "Select products" to select products and set promotional details
Select products you wish to include in this promotion
Set up the Deal Price
Set up the Purchase Limit for each SKU(the maximum quantity each buyer can purchase during the promotional period)
Set the details one by one
Batch edit: fill in "Deal Price" and "Purchase Limit" at the top, select items, then click "Update" to set promotional details in batches
The price setting must meet the Flash Deal price criteria. For details, pls check the "Price Requirement" above

to turn batch setting

Seller can manage discount promotion by search promotion by Promotion Name or Promotion ID.

•Seller can view, edit, and deactivate a Flash Deal Promotion

•Seller can edit the following details on a Flash Deal Promotion

•The rest of the details can't be changed

Promotion Name
Promotion End Date
Add new products into the promotion

Participate in Campaigns to Build Business

What is Campaign

Attracts people to buy your products through promotional events! The events offers great deal to buyer in short period of time. Seller can see various campaigns that will be held on TikTok and register their products to participate in the campaigns.

Benefit of Participating Campaign

Sellers could increase shop traffic and also to uplift the orders!

How to Participate in a Campaign

click campaign

click view details

Find the campaign that is eligible for you to join, then click join now to list your products

Don't forget to check the campaign details and shop product criteria before entering the campaign. Then click register and add product to start joining campaign

you can select your product from list or import using excel

you can select your preferred product

you can list all your product by clicking the check box on top

Then click done on the bottom
Enter campaign price and discount then click submit and next

The product will be under review and wait for confirmation

Free Shipping

Seller can create a free shipping promotion to their customer and borne all the shipping fee incurred from all the orders that are using the promotion.

Please note that the cost of free shipping promotion here is covered by seller.