1. What is the "Lowest Price Guarantee" tag?

TikTok Shop strives to provide a positive shopping environment in which customers can have confidence. This includes providing them with the best deals during our campaigns (e.g. 11.11), which we hope to accomplish through our new feature, the "Lowest Price Guarantee" tag.
The "Lowest Price Guarantee" tag works as follows: if a customer purchases a product with this tag on our platform but discovers that the same product is available for a lower price on select e-commerce platforms (see FAQs below), we will compensate them the price difference up to THB 600.This feature seeks to help sellers increase customer confidence in their products' price competitiveness.

2. How does the "Lowest Price Guarantee" tag work?

Customers and sellers will be able to see the "Lowest Price Guarantee" tag on the relevant product's Product Detail Page. Customers will also be able to see it on their Order Page and Order Summary Page. A sample image of the tag is below.
The "Lowest Price Guarantee" tag will only appear during TikTok Shop campaigns (e.g. 11.11). Likewise, the "Lowest Price Guarantee" programme will only apply during these campaigns.
Customers can only claim compensation for a product if:

• They bought it on TikTok Shop during our campaign period; and
• They found the same product being sold at a lower price on another e-commerce platform (see FAQs below) during the same campaign period.

Customers have up to 6 days after the product has been delivered to submit their claim for compensation. They can submit up to 3 claims every month. Each claim can only be for one product.

Frequently Asked Questions (FAQs)

What form will the compensation take?

• TikTok Shop will issue the customer a voucher; its value will be the price difference (see section 1 above) up to THB 600. The voucher is valid for 30 calendar days (there is no minimum spend requirement and it cannot be extended).
  • Important Note: The seller does not need to contribute any amount to the compensation voucher issued to the customer.

How is the price difference (see section 1 above) calculated?

• It is calculated by deducting the final amount the customer would have paid on the other e-commerce platform from the amount they paid on TikTok Shop. The amount the customer would have paid on the other e-commerce platform will include all discounts, vouchers, subsidies, etc. that the customer had access to or used. The price difference/compensation amount is capped at THB 600.

How can sellers get the "Lowest Price Guarantee" tag for their products?

• This feature is currently only available to selected sellers.