This article gives you a brief overview of what an Auto-Post Teaser feature is and how it can benefit in your next e-Commerce LIVE session. Sellers can find this feature at LIVE Selling page on TikTok Shop Seller Center PC version.

What is Auto-Post Teaser?

As a shop owner, you're always looking for new ways to get more people into your LIVE room and turn them into paying customers. We understand that it's a lot of work to be LIVE, engage your audience, and try to promote your LIVE at the same time.
Teaser is proven to drive LIVE room traffic with a higher quality audience than other forms of pre-LIVE content.
Auto-Post Teaser feature acts as your personal marketing team that works for you, anytime when you're LIVE. It’s designed to solve one big problem, "getting your products in front of people who are already scrolling through TikTok and are ready to buy."
This feature is available to all sellers who linked Official TikTok Account to Seller Center.

Why You Should Enable Auto-Post Teaser?

1. Teaser Fills Your LIVE Room Automatically

Once you activate this feature, our system will automatically create and post short videos from your current LIVE session to let you focus on engagement and selling. The system can post up to 5 videos per LIVE room. Each of these is a direct invitation for anyone scrolling TikTok feed to join your ongoing LIVE room right away. Please note that these auto-posted teasers do not have any product links to best leverage platform traffic.

2. Teaser Attracts a Higher Quality Audience

These audience aren’t just random viewers. The teaser videos grab attention with real-time moments from your LIVE. Teaser function is a proven way to boost your GMV by turning casual TikTok scrollers into paying customers in real time. When someone taps to join the LIVE room, they’ve already shown an interest in what you're selling. All you have to do is to make them decide to buy in the LIVE room.
In short, enabling the Auto-Post Teaser function is the simplest and most effective way to turn any potential customer into a LIVE viewer, so you can focus on making more sales. However, toggling on LIVE Teaser Auto-Post does not guarantee a fixed number of teasers that will be automatically posted, as it depends on several factors such as your LIVE traffic, GMV, LIVE room engagement and more.
*AI-generated replay clips from your previous LIVE sessions are automatically selected by the platform based on relevancy. You can disable this feature at any time.

Feature Entrance on PC

Toggle Logic between Seller Center PC and TikTok App

Auto-Post Teaser relates to the Auto-Post LIVE Highlight on TikTok App. The infographic below explains how they impact each other.

Drive More Viewers to Your LIVE for Free

Sellers can access this feature via both Seller Center and TikTok App:

• On Seller Center PC: This feature is known as Teaser and is available to sellers with Official Accounts.
• On TikTok App: This feature is known as LIVE Highlights and is available to sellers and affiliate creators. Learn more about auto-post LIVE Highlight here.

FAQ

1. Who are the eligible users for this feature?

Local sellers with official accounts are eligible to use this feature.

2. How does the platform decide which recommended video to be prioritised for auto-posting?

Priority will be given to key moments with high engagement with chats and interactions from buyers, or high conversion rate when buyers are checking out with products featured in the LIVE room.

3. Can I delete the posted teasers later?

Ultimately, yes, you can delete these auto-posted teasers on TikTok App.

4. How long does the toggle on and off take to be effective?

Once toggle on, or off, the system syncs with TikTok App almost instantly.

5. I enable auto-post teasers and go LIVE everyday, but I don't have any teasers automatically posted, what is the reason?

• Once the auto-post feature is enabled, please make sure to go LIVE with your Official TikTok account in order to get the auto-posted teasers.