Recommendations in Open Collaboration
11/11/2024
This article will guide you on how to use the various Recommendation tools we have in the TikTok Shop Affiliate Center. These tools are aimed to help and guide the Seller in making their Affiliate programs more effective and efficient.
The tools can provide more opportunities for the Seller to increase their Affiliate GMV. Check out the tools and learn how to use them below:
If the recommendations are more than two (2), you can check all the recommended products by clicking on view all. 
The system provides more context as to why your product is recommended for Open Collaboration. These suggestions are marked as:
Additionally, hovering your mouse of the "?" symbol beside the reasoning provides an in-depth explanation for our recommendation.
Which products are most likely to receive growth suggestions and gain exposure to creators?When you access the Growth Suggestions page, you'll see a list of your high potential affiliate products, each marked with a tag indicating its growth potential:
To earn Marketing Support for those products, sellers are suggested to take three Recommended Actions:
Once you implement the recommended actions, the Marketing Support status will change to "Support Received," indicating that your product's visibility is beginning to grow.
Clicking the view button will let you see how the product's performance compares to the previous week after receiving Marketing Support.
If the Commission rate you set is below the suggested commission rate, it will prompt this message:
However, setting the commission rate within the suggestion or higher, it will let you know that your rate is in the top percentage of products in the category.
The tools can provide more opportunities for the Seller to increase their Affiliate GMV. Check out the tools and learn how to use them below:
Adding Recommended Products
On the Not added tab in Open Collaboration, you may see a window for Recommended Products. These are products that are recommended to be added to your Affiliate program.If the recommendations are more than two (2), you can check all the recommended products by clicking on view all. The system provides more context as to why your product is recommended for Open Collaboration. These suggestions are marked as:- No Supply in Affiliate
- Top Searches
- Most Picked
- Best-selling
- Fastest growing in Revenue
Additionally, hovering your mouse of the "?" symbol beside the reasoning provides an in-depth explanation for our recommendation.Boost Your High Potential Affiliate Products
On the Added tab in Open Collaboration, there is a section called Growth Suggestions. It offers you recommended action to help boost your affiliate products that have high potential to sell well or go viral. By following these recommendations, your products will earn Marketing Support, which will make it more likely to be recommended to creators.Which products are most likely to receive growth suggestions and gain exposure to creators?When you access the Growth Suggestions page, you'll see a list of your high potential affiliate products, each marked with a tag indicating its growth potential:- Top Selling: Products that received over 1,500 orders from creators' shoppable videos and LIVE videos in the past 30 days
- Potential Top Selling: Products that received 200 to 1,500 orders from creators' shoppable videos and LIVE videos in the past 30 days
- Steady Selling: Products that received at least 20 orders each day from creators' shoppable videos and LIVE videos in the past 30 days
- Content Gap: This product meets sales requirements and doesn't have many shoppable videos with it. When a creator posts a video with this product, it may reach more viewers
- Potential to Sell: Products that have more than 20 orders from the Shop tab but no sales via creators in the last 30 days
To earn Marketing Support for those products, sellers are suggested to take three Recommended Actions:- Replenish stock: Keep inventory at or above 20 units
- Offer free samples: Allocate at least 3 free sample
- Update commission: Set the commission to at least 10%
Once you implement the recommended actions, the Marketing Support status will change to "Support Received," indicating that your product's visibility is beginning to grow. Clicking the view button will let you see how the product's performance compares to the previous week after receiving Marketing Support.Suggested Commission Rates
The Suggested Commission rate can help you in setting the best rate that will bring in more Creators to use your products in their Affiliate content. Based on data, we are able to provide you with a range of Commission rates that are commonly used by the top products in its category. If the Commission rate you set is below the suggested commission rate, it will prompt this message: However, setting the commission rate within the suggestion or higher, it will let you know that your rate is in the top percentage of products in the category.FAQ
- Are the recommendations provided by these tools mandatory?
- No, ultimately the choice is up to the Seller. However, these tools are there to help with the decision making process.
- I checked the Growth Suggestions and didn’t find any high-potential products. What does that mean?
- This might be happening because you’re new to affiliate or your products aren’t selling well in TTS affiliate yet. You will be directed to the Sales Accelerator to help increase your sales.