Account Protection

06/24/2025

Account Management

How to Protect Your Account on TikTok Shop

TikTok Shop strives to provide a safe and secure shopping environment on our platform. Any attempt to gain unauthorized access to an account is a violation of our platform policies and TikTok Shop Unauthorised Account Control Guidelines (,, , , , , ). Follow the steps below to help keep your TikTok Shop account safe.

What is an Account Takeover and How to Prevent it

An Account Takeover happens when a TikTok Shop account has been compromised due to unauthorised account access. To prevent an account takeover from happening, users are encouraged to take the following steps to keep their account secure:

Keep Your Login Information Confidential

Do not share any sensitive account details like usernames, passwords, One-Time-Passwords (OTPs), PINs, or credentials with anyone. Sharing this information could lead to unauthorised access and control of your Shop Account.Remember, TikTok Shop will never request such information from users. Even if someone claims to be a TikTok Shop employee, do not disclose your login details or credentials.Always keep your login details and credentials private, known only to the owner of the TikTok Shop account.

Use Secure Passwords

Passwords are the key to your Shop Account. As the first defence against unauthorised access, passwords should be unique and only be known to you. To keep your online account and the information within it safe, we encourage our users to do the following:

Do not use sequential numbers or letters in your password. For example, do not use abcd, 3456, qwerty, jhgf, etc.
Do not include or use your birth year or birth month/day in your password. Remember that unauthorized individuals can easily find this information through public social media accounts.
Use a combination of at least eight letters, numbers, and symbols. The longer your password and the more character variety it uses, the harder it is to guess. For example, aR@1nY6#y (a rainy day) uses a unique combination of upper and lowercase letters, numbers, and symbols, while still being easy to remember.
Do not reuse your passwords. Every device, application, website, and software requires a unique and strong password or PIN. Reusing your passwords puts you at a higher risk of related accounts being compromised at the same time.
Never share passwords. This includes colleagues, support teams, or anyone you cannot verify the identity of. Sellers can assign sub-accounts to their employees to control how much access each person has to the main shop account.
Beware of phishing emails, texts or calls. If you are unsure of the identity of the person sending you the email, text, or call, do not respond ot provide any personal information. Phishing is a fraudulent practice of inducing individuals to reveal personal information, such as passwords and credit card numbers.

Activate 2-Step Verification (2SV)

TikTok Shop offers you the ability to secure your account with two-step verification (2SV), so additional verification is required each time you log in. To enable two-step verification:

log in to your TikTok Shop Seller Center
Go to My Account > Seller Profile > Account Information > Account Security
Choose your preferred verification method under the 'Two-step verification' section.

Note: the Authenticator App is a mobile security application that generates a two-factor login code. It allows you to generate a unique code that makes it more difficult for a hacker to gain physical access to your phone. Please ensure that your authentication app is installed on a secured device that only you can access.

Ignore Suspicious Links and Files

Keep your account safe from unauthorised access by ignoring any links or attachments sent by non-verified or unknown sources. Do not click on any links or download any files as suspicious links could direct you to phishing sites that attempt to obtain your login details, while suspicious files may install malicious software on your device.

Never provide your TikTok Shop account information, such as username, password, OTP, or PIN, on online forms or websites.
Do not download any files or attachments sent by unknown sources, external parties, or unverified senders.

If you have any doubts, reach out to our for clarification and to verify the sender's authenticity.

Beware of Third Parties Offering Shop Services or Prizes

Be cautious of third parties who promise account services or prizes in exchange for your TikTok Shop account details. Safeguard your account by keeping this information confidential.Remember, your login details and credentials should never be shared and should only be known to the owner of the TikTok Shop account.

Manage your Shop's Administrative and User Permissions

Managing administrative access to your account is important because it has full control over your various permissions on TikTok Shop. You can manage your shop's user permissions and assign roles to related accounts (i.ie sub-accounts). The main account with administrative access will have permission on all seller settings, while sub-accounts can have different permissions assigned to them. To add new users or a sub-account to your shop, you can go to My Account > User Management > Add User Sellers can also assign specific roles to the newly added user such as:

Role	Permissions
Main Administrator	Main administrators can edit and view any module, such as products, orders, finance and marketing, except manage sub-accounts and sensitive store information.
Affiliate Manager	Affiliate managers can view and create different affiliate plans, contact creators, and view affiliate performance data.
Finance Specialist	Finance specialists have access to the financial module, and can view bill details and export bills.
Advertising Manager	Advertising managers can access the advertising options in the Seller Center and the TikTok for Business advertising platform. They can also create advertising plans and view advertising data.
Marketing Specialist	Marketing specialists can view and edit all pages in the marketing module and can also create, change and end promotional campaigns.
Customer Service Agents	Customer service specialists can view and use the TikTok Shop messenger service, reply to consumers' inquiries, and provide after-sales services.
Order Fulfilment Specialist	Order specialists have access to the order management page, and can arrange deliveries, check logistics, and handle returns and refunds.
Product Management Specialist	Product specialists have access to the product management page, and can activate, manage and delist products.

Note: it is important that you carefully choose who gets admin access to your TikTok Shop

Only invite members of your own company.
Require every member to have an individual user account, and do not share your password with others.

What To Do If Your Account is Compromised

If you are unable to sign in to your TikTok Shop account and no longer have access to the registered email or mobile phone number, please contact our for assistance. As a precaution, your account will first be frozen to prevent further compromised access. You will then be asked to upload documents to verify account ownership. Upon verification of your documents and further investigation, you will be notified about the next steps to regain access to your account.