TopChoice Seller Program
06/18/2025
Introduction to TopChoice Seller Program
TopChoice Seller is a programme meant to highlight and empower sellers who have performed exceptionally on TikTok Shop. Eligible sellers will receive a badge on their eligible shop and products which will set them apart from others, allowing customers to easily identify top-performing shops!
Note: If you are a TikTok Shop Mall seller, you will not be able to receive a TopChoice badge as well as you will have a Mall badge instead.Key benefits for TopChoice Sellers
Learn more about the CRM Engagement Tool here!Where can customers find my TopChoice Badge?
Sellers who become a part of TopChoice Seller will receive a distinguished badge that represents our top marketplace sellers, enhancing their visibility to customers. Customers will be able to see the TopChoice badge throughout the platform, as seen in the screenshots below.TopChoice Badge (Sellers)
TopChoice Badge (Products)
How can I obtain the TopChoice Badge?
On the first date of each month, you will automatically receive the TopChoice badge when you meet the following criteria over a period of 1 month.Your TopChoice badge will remain for 1 month, and you will be reassessed for eligibility in the following month.
*Note: These orders exclude orders that have been cancelled, returned, or refunded.
You can actively assess your eligibility for the TopChoice Seller Programme by navigating to the dedicated TopChoice Seller module within the Seller Center (Seller Center > Growth Center > TopChoice Seller). This intuitive interface outlines the specific criteria that need to be fulfilled and displays the eligibility status for each month throughout the programme.
When will I be assessed for my badge?
To be eligible for the TopChoice badge in the following month, you will need to meet the eligibility criteria from the 26th of the previous month, to the 25th of the current month.
Frequently Asked Questions
What do I need to do to join the TopChoice Seller programme?- You do not need to sign up or register for the programme. TikTok Shop will assess seller performance monthly for eligibility.
- The TopChoice Seller programme rewards consistent performance. If you fail to meet the criteria, you will lose your TopChoice badge in the following month. If your performance improves, you will gain your TopChoice badge again in the next month.
- You may be qualifying for the TopChoice badge in the next month, but you may not have met the criteria over the previous month. When reviewing your performance on the TopChoice page, do pay attention to the assessment period.
Why can't I see any data on the TopChoice page? - You may be a TikTok Shop Mall seller. Since each seller can only have one badge, you will not see any information on the TopChoice page in Seller Center if you are a TikTok Shop Mall seller.