• Bloody, gruesome or graphic content such as crime scenes, images of accidents, horror scenes or bloody stills.
• Uncomfortable or unpleasant visuals such as visuals of real/realistic blood, human or animal waste, or dirt being removed from drains.
• Graphic close-ups of skincare or bodycare procedures that may cause discomfort to viewers, such as pimple or blackhead extraction, earwax removal, tongue-scraping, skin-peeling, waxing, or blood extraction.
• Crime, violence, anti-social behaviour, cruelty, or animal abuse, such as real fighting with bloody scenes, or animal cruelty, such as cock or dog fighting.
• Dangerous behaviours such as risky actions without proper safety precautions.
• Violent or offensive language or insulting actions such as profanity, hate speech, or derogatory remarks.
• Behaviour that could harm the environment, such as the promotion of single-use plastics.
• Discriminatory or otherwise offensive content such as discrimination against individuals based on their race, gender, sexual identity, culture or other attributes.
• Defamatory content, unfair portrayals, or adverse or offensive references such as false or harmful statements about individuals or competitors.

FAQs

• Avoid excessively violent or graphic content as it may disturb customers.

• Even for horror-themed items, it is best to use imagery that is not graphic or disturbing.

• If your product is not eco-friendly, consider providing information on responsible usage and disposal.

What happens if I breach these guidelines?