This article explores multiple Price Management Features on TikTok Shop that can help sellers streamline price-related operations, especially during busy campaign periods.

What are Price Management Features?

Price Management Features are features on the TikTok Shop Seller Center that facilitate sellers to quickly and smoothly edit product prices and other product information. They include:

• Campaign Price Online Negotiation
• Updating Existing Campaign Registration
• Platform Recommended Registration for Product Campaigns
• Campaign Price Threshold Rules
• Campaign Price Prioritisation

Campaign Price Online Negotiation

Campaign Price Online Negotiation allows the platform to suggest optimal campaign prices to sellers. Sellers can easily accept or reject these suggestions.

Check Negotiation Requests on the Campaign Home Page

When there is a price negotiation request, sellers will see a notification on the Campaign home page on the Seller Center. Clicking Start resolving on the notification allows sellers to see products to be negotiated under All campaigns.
Sellers should pay attention to 3 fields:

• Campaign info: which campaign the product to be negotiated belongs to.
• Campaign price: current price offered by sellers.
• Recommended price: price recommended by the platform.

Check Negotiation Requests on Individual Campaigns

Sellers can also check negotiation requests for individual campaigns in the Campaign Details > Campaign Products sub tab.

Process Negotiation Requests

Sellers can process negotiation requests in two ways.

• Click on individual product to process this product. Sellers can Agree, after which the platform recommended price will take effect; or Reject, after which the current price continues.

• Select multiple products and Agree or Reject in batch.

Sellers must respond to negotiation requests within the specified time period. Otherwise, negotiation requests will expire and the current price offered by sellers continues taking effect.

Updating Existing Campaign Registration

With this feature, sellers can update previously registered campaign information, including price and inventory, without having to go through the registration process from scratch. Updated information may need to be approved by the platform before taking effect.
Important note:

• Price can only be updated lower.
• Inventory can only be updated higher.

Campaign Products Under Review

Information of campaign products with the "under review" status can be updated anytime without the need for platform review.
Sellers can also check each product's historical update records.

Approved Campaign Products

Information of campaign products with the "approved" status must be approved by the platform before taking effect.
After sellers confirm sending the information update to platform review, the product's status will change to "updating". Products with the "updating" status can not be withdrawn from the campaign, and their information can not be updated. Sellers can, however, choose to cancel the update by clicking Cancel update.

Campaign Products with Platform Subsidies

If the platform subsidy is under review, sellers can not edit product prices, but can edit other information.
If the platform subsidy is not set, or the platform subsidy is set and has passed review, sellers can update product information. However, product price updates must be approved by the platform before taking effect.

Scheduled Campaign Products with Platform Subsidies

For campaign products with the "scheduled" status, their price can not be updated, while other information can.

Platform Recommended Registration for Product Campaigns

The platform may recommend products for sellers to register during campaigns. Platform recommended registrations are subjected to sellers' approval.

Review Recommended Product

Sellers can review the platform's recommended registration in the Seller Center > Campaigns > Pending registration tab.

Process Recommended Registration

Check the information of each product, including product name, product ID, retail price, campaign price, available stock, and campaign stock, carefully.

• Click Agree or Reject on individual product to process this product.
• Select multiple products and Agree or Reject in batch.

After recommended registration is approved by sellers, the product will be listed in the campaign.

Campaign Price Threshold Rules

The platform might provide recommended campaign prices to sellers subject to:

• Campaign strategy - whether a campaign sets a general and/or product-targeted multi-price threshold(s) for the specific campaign
• Price Threshold Rules

The system will then ask you to provide the lowest price based on these rules.
Campaign Price Threshold Rules

Campaign Price Prioritisation

If a product is entered into 2 campaigns at the same period of time, the order of price priority will follow a few simple rules in this order:

Campaign Level

(ie. Mega Campaign vs. Everyday Campaign)
The campaign price set for campaigns on a bigger scale would be prioritised. Check with the campaigns team / AMs on the scale of your campaign compared to other campaigns.

Example:

Product A in Campaign A (Mega Campaign), the campaign price is set at $100

Product A in Campaign B (Everyday Campaign), the campaign price is set at $80

Result: The price of $100 will be shown. This is because the Mega Campaign (Campaign A) is a bigger campaign the Everyday Campaign.

Campaign Type

(Co-funded vs. Non Co-funded)
Co-funded campaign prices as well as prices after co-funded subsidies will be prioritised.

Example:

Product A in Campaign A (Mega Campaign with co-funded subsidies), the campaign price is set at $100

Product A in Campaign B (Mega Campaign without co-funded subsidies), the campaign price is set at $80

Result: The price of $100 will be shown. This is because Campaign A has co-funded subsidised pricing.

Cofunded Vouchers vs. Cofunded Subsidies

The Campaign Price of the co-funded voucher campaign will be compared to the Final Price of a co-funded direct discount campaign

Example:

Product A in Campaign A (Mega Campaign with co-funded direct discount),

• The campaign price is set at $100, the after discount price at $60

Product A in Campaign B (Mega Campaign with co-funded vouchers),

• The campaign price is set at $80, the after voucher price at $40

Result: The price of $60 will be shown. This is because the campaign price of the co-funded voucher campaign (Campaign A - $80) will be compared to the Final Price of a co-funded direct discount campaign (Campaign B - $60)

Price

If price is still not decided after filtering through the first 2 rules, the lowest price will then take effect and be shown.

Example:

Product A in Campaign A (Mega Campaign with co-funded subsidies), the campaign price is set at $100 (with subsidised price at $80)

Product A in Campaign B (Mega Campaign without co-funded subsidies), the campaign price is set at $100 (with subsidised price at $70)

Result: The campaign price $70 will be shown. This is because Campaign B has the lower price after subsidies

FAQs

1. Can I reject the platform's recommended price?

Yes. When you reject the platform recommended price, your current price will continue to take effect. If you do not process the platform recommended price negotiation within the specified time, your current price will continue to take effect

2. Can I cancel request to update price?

Before platform reviews your price updating，you can cancel that，once the platform reviews your request，it will take effect online and you can not cancel that anymore.

3. If I provide any wrong campaign price by mistake and it is already online, what should I do？

Try to withdraw those products first and if you can not do this, please reach out to your account manager or the customer service team.