This article teaches you how to use LIVE Flash Sale as well as Creator LIVE Flash Sale to increase your average order value and conversion rates in your store. You will learn how to set up and manage LIVE Flash Sales on your Seller Center on PC, Seller Center App, TikTok App and LIVE Manager PC.
Watch this short video to learn more:

What is LIVE Flash Sale?

LIVE Flash Sale (and Creator LIVE Flash Sale) is a seller-funded promotion tool that allows sellers to create limited-time deals with a countdown timer to create a sense of urgency and encourage immediate purchases.
Customers can enjoy LIVE Flash Sale and Creator LIVE Flash Sale by adding the product to cart and purchasing the product from the seller's or creator's livestream channel.
In this article, we share how to create, manage, and track LIVE Flash Deal promotions.

Seller Flash Sale Promotion Eligible Criteria

Sellers must have Store Ratings equal to or larger than the indicated score for each market AND Violation Points less than 36 to be eligible for Seller Flash Sale.

• Sellers who do not meet the Seller Flash Sale eligible criteria cannot create or edit Seller Flash Sale on Seller Center PC, Seller Center App, and TTS Open API.
• The eligible criteria is applicable to all types of Seller Flash Sales currently available (Seller Flash Sales, LIVE Flash Sale and Creator LIVE Flash Sale)
• Sellers may have ongoing and upcoming Seller Flash Sales. If sellers drop below the eligible criteria, the ongoing or upcoming promotions will remain active and continue as scheduled.

Types of Seller Flash Sale

Currently, TikTok Shop offers three types of Seller Flash Sales

• All Channels: Seller Flash Sales of this type are displayed on all channels including product page, livestream page, short video and showcase of all account types, and can be effective in driving conversion for best selling or new products, as well as stock clearance. Read more about Seller Flash Sales here.
• LIVE Flash Sale: This type of Seller Flash Sale is displayed only on livestream channels of official and marketing accounts. This is helpful for sellers looking to boost livestream sales and retain live audiences.
• Creator LIVE Flash Sale: This type of Seller Flash Sale is displayed only on livestream channels of affiliate creator account. Creator LIVE Flash Sale allows sellers to provide exclusive prices for selected creators during their livestream.

LIVE Flash Sale Display Creator LIVE Flash Sale Display

Overview: LIVE Flash Sale and Creator LIVE Flash Sale

A quick overview of LIVE Flash Sale and Creator LIVE Flash Sale is shown in the table below.

Create LIVE Flash Sale promotion

On Seller Center PC

To create a LIVE Flash Sale promotion on the Seller Center on PC, visit the Promotional Tools tab and click Create under Seller Flash Sale.
Enter basic information

• Set a Promotion Name
• Choose the display channel for your Seller Flash Sale
  • All channels: Seller Flash Sales will be displayed on all channels including product page, livestream page, short video and showcase of all account types.
  • LIVE only: LIVE Flash Sale will be displayed on livestream channel of official account and marketing accounts.
  • Creator live only: Creator LIVE Flash Sale will be displayed on livestream channel of selected creator's account. Input the creator username / ID, a maximum of one creator can be selected per Flash Sale promotion.
    • Display options:
      • Select Creator set up manually to allow creators to release Flash Sale at their own pace during LIVE. Creators are required to schedule and allocate the stock for the Flash Sale to appear.
      • Select Auto-display to have Flash Sale automatically appear on selected creator's LIVE.
    • Eligible criteria:
      • The creator must be in the same country as the seller and the creator cannot be an official seller account or marketing account
      • Sellers can set up only one Creator LIVE Flash Sale for the same product and creator within the same time period.
• Set a promotion period: Schedule the start and end date for your Seller Flash Sale.
  • For LIVE Flash Sale you can choose to have your LIVE Flash Sale:
    • Effective immediately: LIVE Flash Sale will take effect within 1 minute after submission, and the pre-launch time will be automatically adjusted to less than 1 minute.
    • At a specified time: LIVE Flash Sale will be valid within the specified time, and the pre-launch time will be set at 5 minutes by default.
  • For Creator LIVE Flash Sale, if you choose the display option that allows creators to set it up manually, creators must schedule their Flash Sale within the promotion period you’ve specified.

Select ProductsWhen setting up your promotion, you can set a discount on either product-level or variation level. You can select products from your existing product list by clicking Select Online or Batch upload.

For batch upload, please refer to the bottom portion of this feature guide.

If you select Product-level, you will set the deal price on a product dimension, which means all variations under the product will be adjusted to the same price. The percentage calculation will be based on the lowest SKU price.

If you select Variation-level, you will set the deal price on a variation dimension
Set Flash Sale priceThe Deal Price for Flash Sale can be configured either as a fixed price or percentage off. You can choose to edit the deal price, total purchase limit, and buyer purchase limit individually or in bulk.

• Fixed price: Reduce the price by setting a fixed amount
• Percentage: Reduce the price by setting a percentage
• Total purchase limit: The total limit for this Flash Sale promotion cannot exceed the product's stock value.
• Buyer purchase limit: The maximum quantity that each customer can purchase

View the details of the Seller Flash Sale price requirement and submit your Seller Flash Sale Price.

• Creator/LIVE Flash Sale price requirement: Lower than or equal to the lowest product price in the last 30 days, including campaign price, co-funded product incentive, seller product discount. But excluding Brand Crazy Deals, TikTok Shop Flash Sale, Seller Flash Sale, and LIVE Flash Sale. If there is no order history in the last 30 days, LIVE Flash Sale price is required to be lower than the original price.
• Seller Flash Sale price requirement: Lower than the lowest product price in the last 30 days, including seller product discount. If there is no order history in the last 30 days, the Seller Flash Sale price is required to be lower than the original price. Read more about Seller Flash Sales here.
• A warning message will be shown with the suggested price, if the submitted price does not follow the price requirement.
• Once you have reviewed the Seller Flash Sale promotion details, click Agree & Publish

On Seller Center App

To create a Seller Flash Sale promotion on the Seller Center App, go to Promotions and then select Seller Flash Sale

• Set a promotion name and promotion period
• Choose the display channel for your Seller Flash Sale
• Select products:
  • Select up to 2,000 products for your promotions.
  • Easily find the products you want to include by searching for product names.
• Input the deal prices for Seller Flash Sale, which can be configured either as a Percentage Off or Fixed Price.
  • For both Percentage Off and Fixed Price the discounted price will apply to all variations (SKUs) for each product. If you would like to set different prices for each variation, go to Seller Center PC.
• Once you have reviewed the promotion details, click Publish

❗ As a few configurations are not available on Seller Center App and the TikTok App, you may need to visit Seller Center PC instead:

• You cannot configure Creator LIVE Flash Sale on Seller Center App and TikTok App
• You can not configure Seller Flash Sale prices at the variation-level (SKU) on both apps. You can only set up Seller Flash Sale promotions at the product-level (SPU).
• You can not batch upload Seller Flash Sales on both apps. You can only configure Seller Flash Sales for products individually.

On the TikTok App

You can create LIVE Flash Sale directly on the TikTok app before or during your LIVE session. For LIVE Flash Sale configuration settings, please note:

• Promotion price: You can only set a fixed discounted price, and the discounted price must be lower than the lowest price within the last 30 days.
• Purchase limit: The stock available for the deal.
• Buyer purchase limit: The maximum is 99.
• Duration: The maximum is 60 minutes.

Differences in publishing a LIVE Flash Sale:
❗ As a few configurations are not available on Seller Center App and the TikTok App, you may need to visit Seller Center PC instead:

• You cannot configure Creator LIVE Flash Sale on Seller Center App and TikTok App
• You can not configure Seller Flash Sale prices at the variation-level (SKU) on both apps. You can only set up Seller Flash Sale promotions at the product-level (SPU).
• You can not batch upload Seller Flash Sales on both apps. You can only configure Seller Flash Sales for products individually.

On LIVE Manager PC

To create a LIVE Flash Sale promotion on LIVE Manager PC, first visit the LIVE Console page.

Manage Seller Flash Sale Promotion

To manage a Seller Flash Sale promotion on the Seller Center on PC, visit the Promotional Tools tab.

• Enter Manage your Promotions to view the details of ongoing, upcoming and deactivated promotions.
• You can then choose to "Edit", "Deactivate" or "Duplicate" a Seller Flash Sale.
  • Click Duplicate to copy the Seller Flash Sale promotion setting to help you quickly set up another promotion.
  • Click Deactivate to end a Seller Flash Sale promotion

Note:

• For Upcoming Seller Flash Sale, you can edit any information including promotion period, deal prices, purchase limits and select additional products.
• For Ongoing Seller Flash Sale, you can only edit the end time of the promotion, select additional products or remove existing products.
• For LIVE Flash Sale & Creator LIVE Flash Sale, you will only be able to duplicate or deactivate the promotion

❗ You can only view and deactivate a Seller Flash Sale on the Seller Center App and TikTok App, you may need to visit Seller Center PC instead for other configurations.

Batch Upload for LIVE Flash Sale

To batch upload your products for LIVE Flash Sale promotion, visit the Seller Center on PC and go to Promotional Tools tab.
When prompted to select your products, click Batch uploadProduct IDs and/or SKU IDs are required in the batch upload template.

• Click Download Product ID or head to the Products > Batch Tool tab to generate the Product and/or SKU IDs.
• Select the products and download the product information.

Download the excel template. There will be a different template depending on whether you selected Product-level or Variation-level.
Fill in the information as follows
Example: Product Discount on SKU LevelOnce you have finished editing the excel template, upload the file
If the upload fails completely or is partially successful, you can choose to go back by clicking Upload again to get a revised excel for further actions.

• Download the file to understand why the file upload was not successful.
• The last column in the file shows you why the upload failed. Fix the errors for each row.

Once you are done rectifying the errors, remove the "Cause of failure" column from the revised file and upload the revised Excel.

FAQs

1. Where can I check my Store Rating and Violation Point?

Seller can check Store Rating and Violation Point at any time by going to these pages;

• Store Rating: Seller Center > Account Health > Store Rating
• Violation Point: Seller Center > Account Health > Shop Health

2. How often is the seller's Store Rating updated?

The seller's Store Rating is updated daily and TikTok Shop will automatically use this score to determine whether the seller's are able to configure Seller Flash Sale or not.

3. What will happen if my Store Rating or Violation Point drops below the eligibility criteria after creating a Seller Flash Sale promotion?

If a seller's Store Rating or Violation Point drops below the eligible criteria, ongoing and upcoming Seller Flash Sales will continue as scheduled, but sellers will not be able to create new Seller Flash Sales or edit existing Seller Flash Sales.

4. If I have multiple discounts applied to the same product, which price will take effect? How come my LIVE Flash Sale price is not displayed to customers?

If you have an "ongoing' Seller Flash Sale but the deal price is not displayed to customers, you may have the same product submitted in another promotion during the same period. The price priority sequence on TikTok Shop is the following: Creator LIVE Flash Sale = LIVE Flash Sale, Campaign price, Seller Flash Sale, Product Discount. If there are multiple Seller Flash Sale types active on the same product, Creator LIVE Flash Sale will display the best price.

• If Creator LIVE Flash Sale and Seller Flash Sale are created for the same product, both prices will take effect in the corresponding channels. If Creator LIVE Flash Sale price is higher than Seller Flash Sale price, then Seller Flash Sale price will be displayed for creators.
• If the LIVE Flash Sale and Campaign Price are created for the same product, the LIVE Flash Sale price will take priority in livestream channel.
• If the Campaign price and Seller Flash Sale are applied for the same product, then the Campaign price will take priority.

5. How many LIVE Flash Sale promotion events can I create?

There is no limit to creating Seller Flash Sale promotion events. However, some Seller Flash Sale types do not allow the same product to overlap during the same period.

For example: Product A is configured in multiple Seller Flash Sale promotion events

• Seller Flash Sale + LIVE Flash Sale = Promotion cannot be created, the first one set will take priority.
• LIVE Flash Sale + Creator LIVE Flash Sale = Both promotions can be created, display LIVE Flash Sale price and display Creator LIVE Flash Sale price for the selected creators' livestream channel. If Creator LIVE Flash Sale price is higher than LIVE Flash Sale price, then LIVE Flash Sale price will be displayed for creators.
• Creator LIVE Flash Sale for Creator A + Creator LIVE Flash Sale for Creator B = Both promotions can be created, display Creator LIVE Flash Sale price for each creator.

6. When there are multiple variations for a product with different prices, what happens when I fill in the "percentage off" value?

If you configure the promotion based on product level, the "percentage off" and "amount off" values will calculated based on the lowest price product variation, and show only one price. If you wish to configure different prices for the variation, we recommend choosing variation level configuration.

7. Can I remove or change the pre-launch time on LIVE Flash Sale?

No, you cannot remove the pre-launch countdown timer and the pre-launch time will be set at 5 minutes by default.

8. Why is my pre-launch price not showing to customers?

Check whether your LIVE Flash Sale is submitted for all the variations of the product. If not all variations under the product are submitted, and LIVE Flash Sale is higher than the lowest price in the product variation, the system will display the lowest price in the variation for customers.

9. How many creators can be chosen when creating Creator LIVE Flash Sale?

Each Creator LIVE Flash Sale can only be bound to one creator.

10. Is there a restriction of which creators can be chosen to offer Creator LIVE Flash Sale to?

No. Any creator can be eligible for Creator LIVE Flash Sale as long as the creator is from the same operating country as the seller and the creator can not be under a seller official account or marketing account.

11. Do the creator and seller need to have an active affiliate collaboration (open collaboration, target collaboration) for the seller to be able to offer Creator LIVE Flash Sale?

Yes, the seller needs to have any active affiliate collaboration (open collaboration, target collaboration) with the designated creator. Learn more about affiliate collaboration here.

12. How will creators be notified that they have received a Creator LIVE Flash Sale and where can the creator see more details of the promotion (promotion period, total purchase limit, etc.)?

The creators will not be notified that they have received a Creator LIVE Flash Sale. Once you have allocated products to creators for Creator LIVE Flash Sale, it will be displayed to them via LIVE Manager PC and TikTok App as shown in the channels below:

13. Do customers need to check out immediately in livestream sessions to enjoy the LIVE Flash Sale and Creator LIVE Flash Sale?

Customers will only see LIVE Flash Sale and Creator LIVE Flash Sale in the livestream session, they can choose to add to cart or purchase immediately. If customers choose to add to cart, the price of the LIVE Flash Sale and Creator LIVE Flash Sale in customer's shopping cart is valid during the effective promotion period.

14. Can my Seller Flash Sale and my LIVE Flash Sale products be used together with all seller and platform promotions?

Seller Flash Sale and LIVE Flash Sale cannot be stacked with several platform funded promotions and seller funded promotions including platform product incentive, platform co-funded incentive, co-funded vouchers, Product Discount, New Arrival Discount, Bundle Deal, and campaign price (Learn more).

15. For an ongoing LIVE Flash Sale, what will happen if sellers have already added the product to their LIVE shopping bag, then removed the product and re-added the product again?

As long as a LIVE Flash Sale is created for the product, it will take effect upon being initially added to the shopping bag regardless of whether it was removed or re-added to the shopping bag.