Brand Qualification Rejection - Reasons and Solutions

09/29/2025

Listing RestrictionsManage Products

Brand Qualification Rejections

Brand Qualification is a platform process by which a seller submits prior approval from a brand owner to sell products with the brand's trademark(s), name(s), or logo(s) on TikTok Shop. All submitted trademarks and related information will be verified against official IP databases including but not limited to:

World Intellectual Property Organisation (WIPO) Global Brand Database
Local Market IP Office Databases
European Union Intellectual Property Office (EUIPO) Database
Intellectual Property Office (IPO) Database

A Brand Qualification application will be rejected if:

The submitted information does not match the submitted documentation;
The submitted information does not have a match in any official IP database; or
The submitted document(s) are not acceptable documents for Brand Qualification.

Kindly refer to the table below for more detailed rejection reasons, possible scenarios and solutions.

Application Rejection Reasons & Solutions

Kindly refer to the table below for more detailed rejection reasons, possible scenarios and solutions.

Rejection Reason	Possible Reasons(s)	Solution(s)
Invalid Trademark	The trademark is still being processed or is not officially registered yet. The trademark name or number does not exist in any of the official IP databases.	Please only apply for Brand Qualification after the trademark is officially registered. Please review and input the trademark name or number as it appears on the registered trademark.
Inaccurate Trademark Number	The trademark number provided by the seller does not match the number on the submitted trademark certificate or is not in any of the official IP databases.	Review and input the trademark number as it appears on the registered trademark. Note: your provided information must be exactly the same as the submitted trademark document (this includes capital letters, punctuation marks, and letter spacing).
Inaccurate Trademark Name	The trademark name provided by the seller does not match the name on the submitted trademark certificate or found in any of the official IP databases.	Please review and input the trademark name as it appears on the registered trademark. Note: your provided information must be exactly the same as the submitted trademark document (this includes capital letters, punctuation marks, and letter spacing).
Inaccurate Application Date	The seller submitted a trademark registration date that does not match the date on the trademark certificate or in any official IP databases.	Review and input the trademark registration date as it appears on the registered trademark.
Inaccurate Expiry Date	The expiry date submitted by the seller for their trademark does not match the expiry date listed on their trademark certificate or in any of the official IP databases.	Please review and input the trademark expiry date as it appears on the registered trademark.
Inaccurate Registrant	The trademark registrant information submitted by the seller does not match the registrant information on the submitted trademark certificate or in any of the official IP databases.	Please review and enter the trademark registrant's information as it appears on the registered trademark. Note: your provided information must be exactly the same as the submitted trademark document (this includes capital letters, punctuation marks, and letter spacing).
Inaccurate Trademark Certificate	The trademark certificate was not issued by an official entity (i.e. IPO, EUIPO) or is not recognised by WIPO.	Please submit an officially issued/recognised certificate.
Unqualified Owner	The seller is not the trademark owner.	If the seller is not the trademark owner, they must obtain a "Letter of Authorisation"/ "Distribution Letter" and apply for Brand Qualification as a 1st or 2nd Level Authorised Seller. Note: your provided information must be exactly the same as the submitted trademark document (this includes capital letters, punctuation marks, and letter spacing).
Expired Trademark Certificate	The validity period of the submitted trademark certificate has expired.	Please submit a valid renewed trademark certificate.
Unclear Trademark Certificate	The information on the trademark certificate is not legible or can not be verified.	Please submit a clear copy of the original trademark certificate.
Inauthentic Trademark Certificate	There are signs of alteration or masking of information on the submitted trademark certificate.	Please submit a copy of the original trademark certificate.
Inaccurate 1st Level Distributor Letter	The 'Letter of Authorisation'/'Distribution Letter' was not issued by the brand or trademark owner.	Please submit a 'Letter of Authorisation'/'Distribution Letter' issued directly by the brand or trademark owner. If the 'Letter of Authorisation'/'Distribution Letter' is issued by an authorised distributor, please (a) obtain the original 'Authorisation Letter' or 'Distribution Letter' the authorised distributor received from the brand or trademark owner; and (b) apply for Brand Qualification as a 2nd Level Authorised Seller.
Unqualified 1st Level Distributor	1st Level 'Letter of Authorisation'/'Distribution Letter' was not issued to the TikTok Shop seller.	Please obtain a 'Authorisation Letter'/'Distribution Letter' directly from the brand or trademark owner.
Expired 1st Level Distributor Letter	The submitted 'Letter of Authorisation'/'Distribution Letter' letter issued by the brand or trademark owner has expired and is no longer valid.	Please submit a valid 'Letter of Authorisation'/'Distribution Letter' issued directly by the brand or trademark owner.
Unclear 1st Level Distributor Letter	The submitted 'Letter of Authorisation'/'Distribution Letter' issued by the brand or trademark owner is not clear. TikTok Shop is unable to identify the trademark information.	Please submit a clear copy of the original 'Letter of Authorisation'/'Distribution Letter' issued by the brand or trademark owner.
Inauthentic 1st Level Distributor Letter	There are signs of alteration or masking of information on the submitted 'Letter of Authorisation'/'Distribution Letter' issued by the brand or trademark owner.	Please submit a copy of the original 'Letter of Authorisation'/'Distribution Letter' issued by the brand or trademark owner.
Inaccurate 2nd Level Distributor Letter	Either the 'Letter of Authorisation' /'Distribution Letter' was not issued from the 1st Level Authorised Seller; or The 'Letter of Authorisation' /'Distribution Letter' issued to 1st Level Authorised Seller was not submitted.	To be able to apply for 2nd Level Qualification, it is necessary to provide a 'Letter of Authorisation'/ 'Distribution Letter' from the 1st Level Authorised Seller. If the 'Letter of Authorisation'/'Distribution Letter' is issued directly by the brand or trademark owner, kindly apply as a 1st Level Authorised Seller.
Unqualified 2nd Level Distributor	The 2nd level 'Letter of Authorisation'/'Distribution Letter' was not issued to the TikTok Shop seller.	Please obtain a 2nd Level 'Letter of Authorisation'/'Distribution Letter' issued to the TikTok Shop seller by the 1st Level Authorised Seller.
Expired 2nd Level Distributor Letter	The validity period of the submitted 'Letter of Authorisation'/'Distribution Letter' has expired.	Please submit a valid 'Letter of Authorisation'/'Distribution Letter' issued directly by a 1st Level Authorised Seller.
Unclear 2nd Level Distributor Letter	The submitted 'Letter of Authorisation'/'Distribution Letter' issued from the 1st Level Authorised Seller is unclear. TikTok Shop is unable to identify the trademark information.	Please submit a clear copy of 'Letter of Authorisation'/'Distribution Letter' issued by the 1st Level Authorised Seller.
Inauthentic 2nd Level Distributor Letter	There are signs of alteration or masking of information on the submitted 'Letter of Authorisation' or 'Distribution Letter'.	Please submit a copy of the original 'Letter of Authorisation'/'Distribution Letter' issued by the 1st Level Authorised Seller.
Inaccurate Class	The submitted trademark classification does not match the information stated on the submitted trademark certificate or any of the official IP databases.	Please review and select the correct trademark classification as it appears on the registered trademark.
Inaccurate 3rd Level Distributor Letter	The 'Letter of Authorisation'/'Distribution Letter' was not issued by a 2nd Level Authorised Seller; or The 'Letter of Authorisation'/'Distribution Letter' issued to 2nd Level Authorised Seller was not submitted.	If you have received a 'Letter of Authorization' or 'Distribution Letter' from a 2nd Level Authorized Seller, please obtain a 'Letter of Authorization' or 'Distribution Letter' that was issued to the 2nd Level Authorized Seller by the 1st Level Authorized Seller. If the 'Letter of Authorisation'/'Distribution Letter' is issued directly from brand owner/trademark registrant, kindly apply for Brand Qualification as 1st Level Authorised Seller.
Unqualified 3rd Level Distributor	3rd level 'Letter of Authorisation'/'Distribution Letter' is not issued to TikTok Shop registrant.	Obtain a 3rd level 'Letter of Authorisation' or 'Distribution Letter issued to TikTok Shop registrant from 1st Level Authorised Seller.
Expired 3rd Level Distributor Letter	The validity period of submitted 'Letter of Authorisation' or 'Distribution Letter issued from the 2nd Level Authorised Seller has expired.	Submit 'Letter of Authorisation' or 'Distribution Letter issued from the 2nd Level Authorised Seller that is within validity period.
Unclear 3rd Level Distributor Letter	The submitted 'Letter of Authorisation'/'Distribution Letter' issued from the 2nd Level Authorised Seller is unclear. TikTok Shop is unable to identify the trademark information.	Submit a clear copy of 'Letter of Authorisation' or 'Distribution Letter issued from the 2nd Level Authorised Seller.
Inauthentic 3rd Level Distributor Letter	There are signs of alteration or masking of information on the submitted 'Letter of Authorisation'/'Distribution Letter' issued from the 2nd Level Authorised Seller.	Submit a copy of the original 'Letter of Authorisation' or 'Distribution Letter issued from the 2nd Level Authorised Seller.
Missing purchase date	The submitted Proof of Purchase does not have an issue date.	Please submit a Proof of Purchase that has a valid date of issue.
Purchase date mismatch	The submitted Proof of Purchase date does not match the submitted Proof of Purchase document.	Please review and input the Proof of Purchase issue date as it appears on the Proof of Purchase document.
Missing seller information	The submitted Proof of Purchase does not have the Proof of Purchase issuer information.	Submit Proof of Purchase with Proof of Purchase issuer information.
Missing buyer information	The submitted Proof of Purchase is missing the recipient's information.	Please submit Proof of Purchase with Proof of Purchase with the recipient's information.
Seller information mismatch	The submitted Proof of Purchase recipient information does not match the TikTok Shop registrant.	Please submit a Proof of Purchase that has been issued to the TikTok Shop registrant.
Missing purchase item information	Submitted Proof of Purchase does not have the item's purchase information.	Please submit a Proof of Purchase that includes the item's purchase information.
Unable to locate branded product on proof of purchase	The submitted Proof of Purchase does not list the name of the branded product.	Please submit Proof of Purchase that includes the name of the branded product.
Missing quantity of purchase item	The submitted Proof of Purchase does not indicate the quantity purchased item.	Please submit Proof of Purchase with an indication of the quantity purchased.
Missing price of purchase item	Submitted Proof of Purchase does not indicate the price of the purchased item.	Please submit Proof of Purchase with the price of the purchased item indicated clearly in the document.
Exceeded validity period	Submitted Proof of Purchase was issued more than 12 months ago.	Please ensure your Proof of Purchase was issued within the last 12 months.
Altered document	There is a sign of alteration or masking of information on the submitted Proof of Purchase.	Please submit the original Proof of Purchase without alteration or masking of information.
Lack of supporting information	The Proof of Purchase was not issued by the brand owner; or The provided information was insufficient to support that Proof of Purchase issuer was the authorised distributor.	Please provide information to support that the Proof of Purchase issuer is an authorised distributor.
Unable to recognise source of purchase	There was no indication that the Proof of Purchase was issued by the brand owner or authorised distributor	Please submit a Proof of Purchase that was issued by the brand owner or authorised distributor
Product Quantity Insufficient	The total quantity of the purchased item on submitted Proof of Purchase is insufficient for 12 months of stock.	Please submit Proof of Purchase with a quantity sufficient for 12 months of stock.