This article teaches you how to use Flash Sale to increase your average order value and conversion rates in your store. You will learn how to set up and manage Seller Flash Sales on your Seller Center on PC and the Seller Center App.
Watch this short video to learn more:

What is Seller Flash Sale?

Seller Flash Sale is a seller-funded promotion tool to create limited time offers with a countdown timer.
In this article, we share how to create, manage, and track Seller Flash Sale promotions.

Seller Flash Sale Promotion Eligible Criteria

Sellers must have Store Ratings equal to or larger than the indicated score for each market AND Violation Points less than 36 to be eligible for Seller Flash Sale.

• Sellers who do not meet the Seller Flash Sale eligible criteria cannot create or edit Seller Flash Sales on Seller Center PC, Seller Center App, and TTS Open API.
• The eligible criteria is applicable to all types of Seller Flash Sales currently available (Seller Flash Sales, LIVE Flash Sale and Creator LIVE Flash Sale)
• Sellers may have ongoing and upcoming Seller Flash Sales. If sellers drop below the eligible criteria, the ongoing or upcoming promotions will remain active and continue as scheduled.

Types of Seller Flash SaleCurrently, TikTok Shop offers 2 types of Seller Flash Sale.

Currently, TikTok Shop offers three types of Seller Flash Sales

• Seller Flash Sales: Seller Flash Sales of this type are displayed on all channels including product page, livestream page, short video and showcase of all account types, and can be effective in driving conversion for best selling or new products, as well as stock clearance.

• LIVE Flash Sale: This type of Seller Flash Sale is displayed only on livestream channels of official and marketing accounts. This is helpful for sellers looking to boost livestream sales and retain live audiences.
• Creator LIVE Flash Sale: This type of Seller Flash Sale is displayed only on livestream channels of affiliate creator account. Creator LIVE Flash Sale allows sellers to provide exclusive prices for selected creators during their livestream.

Learn more on how to set up and manage LIVE Flash Sales and Creator LIVE Flash Sales on Seller Center on PC, the Seller Center App, and the TikTok App here

Create Seller Flash Sale promotion

On Seller Center PC

To create a Seller Flash Sale promotion on the Seller Center PC, visit the Promotional Tools tab.
Enter basic information

• Set a promotion name
• Choose the display channel for your Seller Flash Sale
  • All Channels: Seller Flash Sales will be displayed on all channels across TikTok including your store page, Shopping Center, LIVE, short videos, and more.
  • LIVE only: LIVE Flash Sale will be displayed on livestream channel of official account and marketing accounts.
• Set a promotion period: Schedule the start and end date for your Seller Flash Sale or LIVE Flash Sale.
  • For LIVE Flash Sale you can choose to have your LIVE Flash Sale
    • Effective immediately: LIVE Flash Sale will take effect within 1 minute after submission, and the pre-launch time will be automatically adjusted to less than 1 minute.
    • At a specified time: LIVE Flash Sale will be valid within the specified time, and the pre-launch time will be set at 5 minutes by default.

Select ProductsWhen setting up your Seller Flash Sale promotion, you can set a discount on either product-level or variation level. You can select products from your existing product list by clicking Select Online or Batch upload.

For batch upload, please refer to the bottom portion of this feature guide.

If you select Product-level, you will set the deal price on a product dimension, which means all variations under the product will be adjusted to the same price

If you select Variation-level, you will set the deal price on a variation dimension
Set Seller Flash Sale priceThe Deal Price for Seller Flash Sales can be configured either as a fixed price or percentage off. You can choose to edit the deal price, total purchase limit, and buyer purchase limit individually or in bulk.

• Fixed price: Reduce the price by setting a fixed amount
• Percentage: Reduce the price by setting a percentage
• Total purchase limit: The total limit for this Seller Flash Sale promotion
• Buyer purchase limit: The maximum quantity that each customer can purchase

You can choose to edit the deal price, total purchase limit, and buyer purchase limit individually or in bulk.

• Individually

• In Bulk

View the details of the Seller Flash Sale price requirement and submit your Seller Flash Sale Price.

• Seller Flash Sale price requirement: Lower than the lowest product price in the last 30 days, including seller product discount. If there is no order history in the last 30 days, the Seller Flash Sale price is required to be lower than the original price.
• LIVE Flash Sale price requirement: Lower than or equal to the lowest product price in the last 30 days, including campaign price, co-funded product incentive, seller product discount. But excluding Brand Crazy Deals, TikTok Shopping Flash Sale, Seller Flash Sale, and LIVE Flash Sale. If there is no order history in the last 30 days, LIVE Flash Sale price is required to be lower than the original price.

A warning message will be shown with the suggested price, if the submitted price does not follow the price requirement.
Once you have reviewed the Seller Flash Sale promotion details, click Agree & Publish💡 Pro Tips

• Choose the right product for Seller Flash Sales
  • Select best selling, trending or most viewed products to maximize sales, or utlize Seller Flash Sale to introduce new products or stock clearance.
• Ensure to offer the best discounts with limited time and limited stock to create a sense of urgency and encourage immediate purchase

On Seller Center App

To create a Seller Flash Sale on the Seller Center App, visit the Promotions tab and select Seller Flash Sale

• Set a promotion name and promotion period
• Choose the display channel for your Seller Flash Sale
• Select products:
  • Select up to 2,000 products for your promotions.
  • Easily find the products you want to include by searching for product names.
• Input the deal prices for Seller Flash Sale, which can be configured either as a Percentage Off or Fixed Price.
  • For both Percentage Off and Fixed Price the discounted price will apply to all variations (SKUs) for each product. If you would like to set different prices for each variation, go to Seller Center PC.
• Once you have reviewed the promotion details, click Publish

Manage Seller Flash Sale Promotion

To manage a Seller Flash Sale promotion on the Seller Center on PC, visit the Promotional Tools tab.

• Enter Manage your promotions to view the details of ongoing, upcoming and deactivated promotions.

• You can then choose to "Edit", "Deactive" or "Duplicate" a Seller Flash Sale.
  • Click Edit:
    • For Upcoming Seller Flash Sale, you can change the promotion period, change the promotion price, switch the type of total purchase limit and buyer purchase limit and can increase or decrease the value of purchase limit.
    • For Ongoing Seller Flash Sale, you can only edit the end time of the promotion, select additional products or remove existing products.
  • Click Deactivate: To end an upcoming or ongoing promotion
  • Click Duplicate: To copy and paste the promotion setting to help you quickly set up another one.
• Note: For ongoing LIVE Flash Sale, you will only be able to duplicate or deactivate the LIVE Flash Sale promotion after it is set-up.

❗ You can only view and deactivate a Seller Flash Sale on the Seller Center App, you may need to visit Seller Center PC instead for other configurations.

Batch Upload Seller Flash Sale

To batch upload and edit your products on the Seller Center on PC visit the Promotions tab and create a promotion.

• When selecting products, click Batch upload
• Click download product IDs and download template

• Fill in the information as follows:

If the upload fails completely or is partially successful, you can choose to go back to the upload step to get a revised excel for further actions. The last column in the file shows you why the upload failed

Track Seller Flash Sale promotion

To monitor your Flash Sale performance, visit the Promotion Analytics page.

• You can select a Promotional Tool to display its core data and trends. Core Data includes metrics such as Revenue, Orders, and Buyers. You can also check the status and conversion performance of each promotion through the Promotion List.
• You can use the list to analyze which promotion generates the most revenue or ROI and optimize your promotional events in terms of product, event time, and event channel.
• Learn how to analyze the performance of your seller promotional tools through this guide.

FAQs

1. Where can I check my Store Rating and Violation Point?

Seller can check Store Rating and Violation Point at any time by going to these pages;

• Store Rating: Seller Center > Account Health > Store Rating
• Violation Point: Seller Center > Account Health > Shop Health

2. How often is the seller's Store Rating updated?

The seller's Store Rating is updated daily and TikTok Shop will automatically use this score to determine whether the seller's are able to configure Seller Flash Sale or not.

3. What will happen if my Store Rating or Violation Point drops below the eligibility criteria after creating a Seller Flash Sale promotion?

If a seller's Store Rating or Violation Point drops below the eligible criteria, ongoing and upcoming Seller Flash Sales will continue as scheduled, but sellers will not be able to create new Seller Flash Sales or edit existing Seller Flash Sales.

4. Why can't I create a Seller Flash Sale or LIVE Flash Sale?

If you are unable to create a Seller Flash Sale promotion, we recommend you to check the following:

• Seller Flash Sale price requirement: Lower than the lowest product price in the last 30 days, including seller product discount. If there are no order history in the last 30 days, the Seller Flash Sale price is required to be lower than the original price.
• LIVE Flash Sale price requirement: Lower than or equal to the lowest product price in the last 30 days, including campaign price, co-funded product incentive, seller product discount. But excluding Brand Crazy Deals, TikTok Shopping Flash Sale, Seller Flash Sale, and LIVE Flash Sale. If there are no order history in the last 30 days, LIVE Flash Sale price is required to be lower than the original price.

• Only one product can be set in one Seller Flash Sale type in the same period. Check whether you have previously created a Seller Flash Sale or LIVE Flash Sale promotion with the same product for the same period.
• Seller Flash Sale and LIVE Flash Sale have different price requirements. Check whether your price qualifies with the price requirement.

5. How many Seller Flash Sale & LIVE Flash Sale promotion events can be created?

Unlimited, as long as the products and promotion period of the Seller Flash Sale and LIVE Flash Sale do not overlap.

6. If I fill in the "amount off" value, will the "percentage off" field automatically display the corresponding value?

Yes. If you fill in the "amount off" value, the "percentage off" field will automatically calculate and display the value, or vice versa.

7. When there are multiple variations for a product with different prices, what happens when I fill in the "percentage off" value?

If you configure the promotion based on product level, the "percentage off" and "amount off" values will be calculated based on the lowest price product variation, and show only one price. If you wish to configure different prices for the variation, we recommend choosing variation level configuration.

8. Can I remove or change the pre-launch time on LIVE Flash Sale?

No, you cannot remove the pre-launch countdown timer and the pre-launch time will be set at 5 minutes by default.

9. Do customers need to check out immediately in livestream sessions to enjoy the LIVE Flash Sale?

Customers will only see LIVE Flash Sale in the livestream session, they can choose to add to cart or purchase immediately. If customers choose to add to cart, the price of the LIVE Flash Sale in customer's shopping cart is valid during the effective promotion period.

10. What happens if there are multiple direct discounts applied to a product?

The price priority sequence on TikTok Shop is the following: LIVE Flash Sale, Campaign Price, Seller Flash Sale, Product Discount.

• If the Product Discount and Seller Flash Sale are applied for the same product, then the Seller Flash Sale will take priority.
• If the LIVE Flash Sale and Campaign Price are applied for the same product, the LIVE Flash Sale price will take priority.

11. Can I have a Seller Flash Sale and a LIVE Flash Sale for the same product overlapping the same period?

No, you will not be able to create two overlapping Seller Flash Sale promotions for the same product and same period.

12. Can my Seller Flash Sale and my LIVE Flash Sale products be used together with all seller and platform promotions?

Seller Flash Sale and LIVE Flash Sale cannot be stacked with several platform funded promotions and seller funded promotions including platform product incentive, platform co-funded incentive, co-funded vouchers, Product Discount, New Arrival Discount, Bundle Deal, and campaign price (Learn more).