This article teaches you how to use LIVE Interactive Vouchers to increase your average order value and conversion rates. You will learn how to create, manage and track LIVE Interactive Vouchers.

What is LIVE Interactive Voucher?

LIVE Interactive Voucher is a seller-funded promotional tool exclusively distributed during livestreams, which can be claimed and redeemed by buyers during checkout. The voucher type includes interactive tasks to increase engagement.
Do note that Seller Vouchers can be used in combination with Product Discounts, Flash Deal, and other seller discounts, as well as platform subsidies. Additionally, multiple Seller Vouchers can not be stacked. When the buyer completes their order, the voucher with the greatest discount will be used.

Types of Voucher Tasks

For LIVE Interactive Vouchers, you need to set a task even if you select No Task Required. If you do not set a task, the LIVE Interactive Voucher will not be available to your audience. Do note you can only set a task during a livestream.
Available tasks

• Watch LIVE: Set the viewing time required to get vouchers in livestream. This helps encourage your audiences to stay in your livestream session.
• Follow LIVE Host: Only audiences who have followed the LIVE host for the first time in the last 30 days can claim this voucher. Note: After the duration of 30 days, if a user unfollows and follows your profile again, they will be eligible to claim the vouchers.
• No task: Once distributed to livestream via LIVE Manager PC, this type of voucher is immediately available to your livestream audiences.

💡 Pro Tips

1. Create multiple LIVE interactive vouchers for the livestream host to distribute, giving the host flexibility to distribute vouchers for various tasks.
2. Differentiate voucher configuration (minimum spend and discount amount) for each task, for example:
   1. Low minimum spend and small discount for Follow Host task
   2. Reasonable minimum spend and discount for specific products that are being pushed during LIVE session for Watch LIVE task
   3. High minimum spend and attractive discount but with low quantity for No Task

Set Up LIVE Interactive Vouchers

On Seller Center PC

To create a voucher on the Seller Center on PC, visit the Promotions page.
Voucher Settings

• Discount type: You can set up Amount off or Percentage off vouchers.
  • Amount off: Reduce the price by setting a fixed amount
  • Percentage off: Reduce the price by setting a percentage
• Minimum spend: The minimum spend required for buyers to enjoy the discount
• Maximum discount per order: For percentage off discount type, you can choose to set a maximum discount per order (The maximum discount per order must be greater than or equal to the Discount percentage x Minimum spend)
  • For example: If the discount is 50% and the minimum spend is 10, the maximum discount per order must be greater than or equal to 5.
• Claimable Quantity: Indicate the claimable quantity for your voucher to be claimed by buyers. Once the voucher is fully claimed, the voucher will no longer be displayed to buyers (Note: The claimable quantity is not the actual usage quantity of the voucher as buyers who claimed the voucher may not successfully complete the check out with the voucher).
• Number of claims per customer: A maximum of 1 seller voucher can be applied per order by default. The number of claims per customer refers to the amount of times the same buyer can enjoy the voucher in different orders.
  • If you plan on choosing Follow LIVE Host as the task for this promotion, it is recommended to limit the number of claims per customer to 1. This can help avoid audiences who repeatedly follow your profile to claim multiple vouchers.

The voucher can be applied to either the entire shop or specific products only.💡 Pro Tips

1. We recommend creating LIVE Interactive vouchers that are more attractive than Regular Vouchers to provide exclusivity, as these vouchers can only be claimed by your livestream audience.
2. Set your minimum spend at 1.2-1.5x higher than your average order value to increase your buyers basket size. You can obtain your store's historical average order value from Data Compass.
3. Create multiple tiers of vouchers with low, medium, and high minimum spend. This will encourage buyers to purchase more products in a single order by offering a deeper discount for higher minimum spend.

On TikTok App

To create a LIVE Interactive Voucher via TikTok App, head to the LIVE Shopping Bag. This feature is currently available for selected sellers only.

• To ensure viewers are able to claim available vouchers during a livestream, sellers must pin a voucher for it to be available and displayed in the livestream room or in the LIVE Vouchers page.
• If a voucher is created but not pinned, the voucher will not be available during the livestream.
• Only 1 voucher can be pinned at any one time, regardless whether it is a seller voucher or a platform voucher.
• Pinning a voucher card will replace a pinned product card, and vice versa. Learn more about LIVE Pin Cards here.

On LIVE Manager

Pinning a voucher card is also accessible via LIVE Manager PC, and doing so will display your voucher to viewers in your livestream.

Manage Vouchers

To manage a voucher on the Seller Center, visit the Promotions page > Manage your Promotions to view the details of ongoing, upcoming and deactivated promotions.
For ongoing promotions, only the total number of vouchers can be increased. The other voucher settings cannot be changed. Select Deactivate to end a Voucher promotion.
To manage a voucher on the Seller Center App, select one of the promotions to view Voucher details.
❗ You can only view and deactivate a Seller Voucher on the Seller Center App, you may need to visit Seller Center PC instead for other configurations.

Track Voucher Performance

To monitor your voucher performance, visit the Promotion Analytics page.
You can select a Promotional Tool to display its core data and trends. Core Data includes metrics such as Voucher usage, Revenue, Orders, and Buyers.
You can also check the status and conversion performance of each promotion through the Promotion List. You can use the list to analyze which promotion generates the most revenue or ROI and optimize your promotional events in terms of product, event time, and event channel.
💡 Pro Tips

1. A low redemption rate could indicate that your promotions are not resonating with your audience or that they are too difficult to redeem.
   1. The minimum spend may be too high for the average selling price of the products.
   2. If you configured the voucher for specific products, you may need to test out a different selection of products.
2. Analyzing your average order value (AOV) can also help you fine-tune your promotional tools. If your AOV is lower than you'd like, try setting a higher minimum spend to encourage customers to spend more.
3. Track the revenue generated by your vouchers to see which vouchers are the most effective in growing your business.

Learn how to analyze the performance of your seller promotional tools through this guide.

How to Claim A Voucher

• Platform vouchers can be claimed instantly without any tasks required
• For LIVE Interactive vouchers from sellers, viewers will need complete the set task to claim the voucher

Claiming Vouchers via LIVE RoomOnce the LIVE host has pinned a voucher card, viewers can redeem the voucher by clicking 'Claim'.

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Claiming Vouchers via Voucher Panel & Voucher PageIf there are no pinned voucher cards or viewers would like to view more available vouchers, they can do so via the Voucher Panel & Voucher Page in the LIVE Shopping Bag.

FAQ

1. Why am I receiving a "Maximum Discount Per Order is Low" message?

When your Voucher is configured with Percentage off and has a low maximum discount per order, you need to check if the promotion is created as intended. Example:

A 20% off voucher where the maximum discount per order is $1

The original price of product A is $100

At 20% off the discount will be $20, however the maximum discount per order is only $1

It's an unattractive promotion as the final price would be $99

Maximum Discount Per Order is Low prompt will appear

If you click Continue to submit after seeing the message, the promotion will take effect as configured.

2. Can hosts set more than one task when sellers set up just one LIVE Interactive Voucher?

No. One voucher promotion can have only one task at a time. If you wish to have multiple tasks, you need to set up multiple live interactive vouchers.

3. If I set up Follow LIVE host task, will I be able to obtain only unique followers?
4. What happens if the host stops distributing the voucher during livestream but the LIVE interactive voucher is still within the claimable period?

The host can stop distributing the voucher any time during the livestream. They can also stop distribution and redistribute again with different tasks.
Once the viewer has claimed the voucher, it will remain on the viewer's end; the host or seller can't take it back. It can be redeemed as long as the voucher is within the validity period.

5. Which accounts will have access to LIVE Interactive Voucher?

All linked accounts, including TikTok official account and (up to 4) marketing accounts bound to your seller account, can access and set up interactive tasks for your livestream viewers. If there are multiple accounts using the same LIVE Interactive Vouchers that were created, vouchers will be deducted from the same claimable quota.
Check whether the marketing accounts that are linked to your shop are correct and updated. If not, unlink the accounts to avoid unwanted distribution of the vouchers by marketing accounts.