Platform incentive abuse occurs when a seller misuses incentives granted by us in order to gain a personal benefit (for example, an increase in order numbers or positive product reviews). Incentive abuse is not allowed on our platform.

What kinds of practices constitute platform incentive abuse?

• Artificially inflating or manipulating product prices, whether by bundling products with services or otherwise
• Deliberately misnaming, mislabeling or misdescribing products in order to list them under product categories in which they clearly do not belong
• Engaging in pyramid selling or multi-level marketing behavior

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
For more information, please see our TikTok Shop Platform Abuse Policy.