Product Titles

A product title should be complete, accurate, and concise.
A clear title helps customers quickly understand what you're selling.
Include the following information:

• Brand name (only if you are authorised to sell the brand)
• Product type
• Material or main ingredient (if applicable)
• Key features or characteristics (e.g., colour, function, variant)
• Quantity or volume (e.g., net weight, capacity, pack size). If multiple varieties or sizes are sold under the same listing, clearly list all available options (e.g., 100 ml / 150 ml / 200 ml).

If the product packaging differs from previous versions, you may include a short note in the title such as "New Packaging", "New Bottle Design", or "Updated Label Design" to help customers recognise the change.
Note: Product titles of second-hand products must start with '[Second-hand]'.
Good Examples:

• Brand A Floral Perfume 15ml / 100ml
• Brand B Cotton Crewneck T-shirt - White (Pack of 3)
• Brand C Green Tea Facial Cleanser 100ml (New Packaging)

The following should not be included in the product title:
For example, "[Second-hand] Bags" and "[Second-hand] Watches"

• Marketing material, promotions, or any other information that is not descriptive of the product itself (for example, "x% off").
• Seller URLs
• Seller names
• Branding or references to "TikTok" (without TikTok's prior authorisation), or other e-commerce platforms or websites.
• Symbols or special characters.

Note: Product titles of second-hand products must start with '[Second-hand]'. For example, "[Second-hand] Bags" and "[Second-hand] Watches"

Product Descriptions

A product's description allows you to provide additional information about the product. Remember to include all product information required by applicable laws and regulations.
Here are some guidelines to follow:

• Describe the main characteristics of the product(s) (e.g. features, functions, components, quantities).
• Be no less than 30 words.
• Be clearly written to help customers make an informed decision.
• Include applicable product safety information, specifications, and warnings. This is particularly relevant for certain product categories (for example food supplements).
• State the product and all accompanying accessories (i.e. "What's in the box"). For example, if a wireless speaker is sold together with a USB charger, each item should be listed clearly.

Note regarding brand use: You may only include brand names on product detail pages if you have the necessary authorisation from the brand owners (or are otherwise permitted to do so by applicable laws). Please see the TikTok Shop Intellectual Property Policy for further details.

Product Images & Videos

Uploaded product images and videos need to be an authentic reflection of what customers will receive once a purchase is made. In particular, it must be ensured that customers are not misled by untrue images, videos or omissions.
The following technical requirements apply to all images and videos included in product listings on TikTok Shop:

All Images

• Images need to be at least 600 x 600 pixels
• Product must not be obscured
• Images must be in colour
• Images must be high-quality (not blurry or pixelated)
• Each image must show a different angle of the product
• You may upload up to 9 square images.
  • Select one image to be the primary product image. This image should show the front view of the physical product.
  • Additional images should show the side, back, and other details of the product, including product accessories (if any).

Primary image

This refers to the the first image displayed to users.

• Product image background needs to be a solid colour (white is recommended)
• The product should take up at least 60% of the image frame
• Product image should show the product in its entirety (i.e. must not be cropped to show only a portion of the product).

Mandatory Images for Certain Products

Certain products require you to upload mandatory product images.

Video(s)

• You may upload up to 1 video for each product listing, which must not exceed 5MB.

Important Note: In addition to the above requirements, our TikTok Shop Content Guidelines also apply to all images and videos where applicable.

Common mistakes

The guidelines above are intended to help you ensure your promotional content and products accurately match one another. Below are some common mistakes that are made when listing products.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, please raise an appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Product Listing Guidelines.