What kinds of practices do we consider "Platform Abuse" on TikTok Shop?

Dropshipping

• Dropshipping, or using our shipping services or the incentives we grant you to fulfil an order for a sale that did not take place on our platform
  • More generally, duplicating any sale you made outside TikTok Shop on TikTok Shop itself
  • Placing an order on behalf of a customer who does not have a TikTok account and/or shipping such an order to that customer
  • Asking or advising a customer or potential customer to order a product from your Livestream on the basis that such an order is entitled to free shipping

Fake Orders

• Fake orders, or orders that are not made by legitimate customers or for legitimate purposes, such as colluding with your customer or a group of customers to order large amounts of the same or similar items from your shop to boost its sales performance. These include:
  • An order that is placed by the seller themselves, individual(s) connected to the seller, or by affiliates who are engaged or working together with the seller.
  • An order's logistics tracking data does not match the shipping address.
  • An order's tracking number is invalid or fake.
  • A single or group of buyers frequently purchases large amounts of the same or similar items from a seller.
  • The seller's product reviews do not make sense or do not match the product listing.
  • Other unreasonable behaviors that are targeted at increasing sales performance or abuse our platform's services.

Other restricted practices

• Dishonestly and fraudulently changing an order's status in the Seller Center
  • For example, updating an order's status to "To Ship - Awaiting Collection" before it has even been packed and prepared for shipment to avoid getting flagged for Late Dispatch.
• Shipping empty or incomplete packages, or products that are inconsistent with their listed description or the order details
• Knowingly providing false or inaccurate shipping information, this may include
  • Invalid or duplicate tracking IDs
  • False or inaccurate return shipping or warehouse addresses
• Shipping an order to an address other than your customer's stated delivery address
• Changing your customer's order or shipping information without their consent
• Shipping any product listed in our Prohibited and Unsupported Products policies, or prohibited by your Logistics Service Provider or by law
  • Note: For bubble wrap/film, sellers must use the Shipped by Seller shipping method.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, please raise an appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please see our TikTok Shop Customer Order Shipping Guidelines and Platform Abuse Policy to learn more.