Seller Appeal Guidelines

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Where Can I Appeal against my Violation?

If you receive a notice or warning of infringement and believe we made an error, you may appeal or dispute the claim by raising a ticket/appeal in the Seller Center.
  • Under the "Violation Records" tab, click on the "Appeal" button to file an appeal
  • Once you have submitted your appeal, you can click on "Appeal Details" to monitor its status
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Submission of Supporting Documents

  • When submitting appeals, we require you to provide supporting documents/information to help us with our investigation. These include:
    • A list of the impacted Order IDs.
    • A clear explanation of why the enforcement action was taken against them in error.
    • Relevant supporting documents.
    • Any additional materials or information that may be required by us.
For specific guidance, please see the following articles
  • Appeal Documentation for Customer Service Violations
  • Appeal Documentation for Fulfilment-related Violations
  • Appeal Process for Chargebacks
  • Appeal Process for IPR Violations

Appeal Timeline

For each violation, you can file up to two appeals.
  • The first appeal must be filed within 30 calendar days from the date the violation notification was issued.
  • The second appeal must be filed within 15 calendar days after the rejection of the first appeal.