To maintain a trusted and positive shopping experience on TikTok Shop, fruit sellers must follow these guidelines to ensure product quality, safety, and compliance with platform standards.

Who these Guidelines Apply to

Sellers selling fresh fruit products under the Food & Beverages > Fresh & Frozen Food > Fruit categories on Tiktok Shop

How to Qualify as a Fruit Seller

Seller Requirements

To list and sell the fruits listed above, sellers must:

• Maintain strong shop performance. Click here to check your performance in Seller Center.
  • Negative Review Rate (NRR) below 0.5%.
  • Seller-Fault Return & Refund Rate (SFRR) below 1.5%.
• Have no major policy violations or excessive negative customer feedback.
• Enable the Shipped By Seller fulfillment method and obtain Category Qualification.
  • To enable this, send an email to th-category-application@tiktok.com with your seller name, requested category, and shop code. Click here for more details on how to set it up.
  • Once sellers have obtained the Category Qualification, they may also use Fresh Delivery, Next-Day Delivery, and Bulky Shipping when shipping fruits.

Product Listing Requirements

Attributes

When listing fruit products, sellers must fill in all mandatory attributes of that fruit category (marked with a red asterisk):

Specific Requirements

Due to the delicate nature of some fruits, sellers are expected to follow these guidelines to ensure the quality of products received by buyers and avoid customer complaints.

Durian

• [Important] Ensure delivery can be completed within three days to avoid spoilage.
• Ensure the Net Weight listed is consistent with the actual product.
• If mentioning grade, clearly state the specific standards for each grade.
  • e.g., "Grade A Durian: 4-5 pulp chambers, weighs between 2-5kg"
• Avoid shipping overripe, damaged or rotten durian. Stems and shells should be intact, with no obvious holes or black spots.
• Avoid selling whole, unpeeled durians under 1kg. Smaller fruits typically contain little flesh and may not meet quality standards, leading to poor customer experience.

Avocado

• Avoid shipping overripe, damaged or rotten avocados. Stems and skins must be intact, with no severe bruising or browning.
• Ensure all avocados in the same package are consistent in size and quality.

When You May Lose your Fruit Seller Qualification

A shop will be disqualified from fruit sales if it meets any one of the criteria listed below (assessed every 30 days):

• The shop receives a large number of customer complaints.
• The shop seriously violates platform policies and guidelines.
• The shop's fruit listings exceed either of the following thresholds:
  • Negative Review Rate (NRR) is more than 0.5% OR
  • Seller-Fault Return and Refund Rate (SFRR) is more than 1.5%
• Should the seller account have Associated Account(s), and such accounts have violated our Terms and Policies or any applicable laws.

Once a seller has lost their fruit seller qualification, they may reapply again after 90 days.

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Best Practices for Selling Fruits on TikTok Shop

To help you succeed, here is a summary of suggested best practices for selling fruits on TikTok Shop. Keep these guidelines in mind to help you maintain high ratings and avoid policy violations.

What should I include in my fruit listing?

How should I pack and ship fruits?

• Check fruit quality before sending
  • Before packing, inspect every piece of fruit for signs of damage, and ensure they are at the correct ripeness level so that the product arrives fresh and avoid negative reviews.
• Choose the right box size and packing materials
  • Select the smallest box that securely fits the fruits and use filler materials to limit movement and prevent bruising during shipping.
• Choose the right shipping option
  • If you're shipping from a location close to your customers, consider using the Next-Day Delivery or Fresh Delivery.
  • If you're shipping from a location far from your customers, consider using the Ship by Seller shipping method with your preferred carriers.

For more information, please refer to How to Avoid Sending Spoiled or Mouldy Fruits.

How should I promote fruits?

To stay compliant, ensure the fruit and any information present in your content are accurate to the actual fruit in the product listing, including its attributes, variety, weight, quantity, and origin to ensure that customers know what to expect and reduce complaints.
For best promotion practices, please refer to Avoid Inconsistent Product Promotion.

What are other ways I can manage buyer expectations?

• Disclose natural variations: Size, weight, ripening speed.
• Pre-warn customers about water loss during shipping, which may slightly affect the weight of their order.
• Send ripening/opening/storage guides via buyer chat.
  • e.g. "Your order has been shipped! Please allow XX days for your durian to ripen. [Attach guide]"
• Clearly state returns/refunds policies (must align with the platform's Returns And Refunds policy).