TikTok Shop Promotional Tools

TikTok Shop appreciates the efforts of sellers who consistently deliver high-quality products and services to their customers. We offer sellers a variety of promotional tools to help them to improve their customer satisfaction, such as shipping discounts for their customers. To use these promotional tools, sellers must pass their probation period and maintain their account balance.

What is Shipping Fee Discount?

Sellers can choose to offer a shipping discount on orders by bearing all or part of the shipping costs for customers. Sellers can create shipping discounts through Seller Center > Promotions > Promotional tools > Shipping Fee Discount.

Eligibility for Shipping Fee Discount

In order to access the shipping fee discount, sellers must meet all the following criteria:

1. Sellers must maintain a positive shop account balance (>0 USD); and
2. Sellers must graduate from the New Shop Probation Period (UK, Indonesia, Malaysia, Thailand, Singapore, the Philippines, Vietnam, Cross-border)

Sellers can check if they are eligible to create shipping discounts through the Seller Center as shown below:

Frequently Asked Questions (FAQ)

1. How can I fix my account balance?
   • Fulfilling customer orders may help maintain a positive account balance.

2. Will a negative account balance affect my current shipping discounts?

• No, your account balance will not impact active discounts, but you will be unable to publish new promotions.

3. Is there a way for me to qualify for the Shipping Fee Discount promotion tool without serving the New Shop Probation Period (UK, Indonesia, Malaysia, Thailand, Singapore, the Philippines, Vietnam, Cross-border)?
   • No, currently the probation period is a fixed requirement.
4. Where can I check my shop's Performance Metrics?
   • You can check your shop's Performance Metrics (UK, Indonesia, Malaysia, Thailand, Singapore, the Philippines, Vietnam, Cross-border) in the Seller Center.